Second Helping Episode 14: The Season Finale

In this episode of Grill’a Marketing, Seth explains how to combine all the tools in our toolboxes to maximize our marketing impact and generate the opportunities and responses we look for. With a tip of the cap to his time as a kid at camp, Seth introduces the Mush Burger: This recipe is a holistic […]

Second Helping Episode 13: Do not Walk the Plank

A woman in a business suit stands on the end of a wooden plank over a cliff's edge. She's looking over the edge of the plan with her hand on her head and mouth open with surprise

In this episode of Grill’a Marketing, Seth explains how to boost your marketing strategy by focusing on presentation. Seth grills salmon on a plank rather than directly on the grill. Using the plank elevates the salmon in three diverse ways: The smoke coming directly from the plank provides flavor. The plank acts as a barrier […]

Second Helping Episode 12: The Blooper Reel!

Time for a behind the scenes look at the production of Grill’a Marketing! Like every successful project, not every episode was filmed in only one take. You can view this season’s bloopers here! There are plenty of common reasons that marketing campaigns can fail. Incorporating lessons learned from failure into an innovative marketing strategy will […]

Second Helping Episode 11: Dare to be Different

In this episode of Grill’a Marketing, Seth talks about how switching things up can boost engagement. Just like a polo shirt in a sea of really cool t-shirts, a new unique marketing technique can stand out amongst your brand’s standard marketing messages. In previous episodes of Grill’a Marketing, Seth focused on providing tips for grilling […]

Second Helping Episode 8: The Power of the Brine

In this episode of Grill’a Marketing, Seth explains the significance of designing a marketing plan that allows an audience’s awareness to brine in a brand’s varying forms of messaging. Building brand awareness takes time and requires providing messaging the penetrates deep. When preparing pickle-brined chicken, Seth seals chicken in a pickle jar for a couple […]

Second Helping Episode 7: Brand Marketing on the Go

In this episode of Grill’a Marketing, Seth explains the importance of planning your items at a tradeshow around what your audience will be doing. Like a BBQ or cocktail party, offering the right choices based on the activity involved allows guests to carry their items without difficulty. If they are on the go, burgers make […]

Second Helping Episode 6: Brand Buffets Linked to Promobesity Epidemic

In this episode of Grill’a Marketing, Seth explains how there is a strategic way to choose and place items for display at your tradeshow booth. While offering many items might be easy, doing so may cause you to lose an opportunity to maximize engagement. Offering a brand buffet in order to hit several different tastes […]

Second Helping Episode 5: Direct or Indirect? Bursts of Flavor or Low and Slow

In this episode of Grill’a Marketing, Seth explains how choosing between direct heat and indirect heat when grilling parallels choosing between direct and indirect marketing. Direct heat involves flames licking the food which provides bursts of flavor. Conversely, indirect heat offers low and slow cooking with the heat surrounding the food, creating a perfectly tender […]

Second Helping Episode 4: Igniting Positive Change through Collaboration

In this episode of Grill’a Marketing, Seth explains how Sonic Promos contributes to sustainable and eco-friendly business practices. Like charcoal lights fire, companies like FedEx and UPS have ignited shipping programs designed to offset emissions produced by deliveries. Sonic believes in the power of collaborating with companies and programs that share a commitment to protecting […]

Introducing Second Helping!

Text: "Sonic Promos Presents. Second Helping." The background is a faded image of a table full of food

Introducing SECOND HELPING! You binge-watched the entire Grill’a Marketing series and you’re still craving more? The Second Helping blog will provide you with the deconstructed version of each episode. You won’t even have to scroll to find the recipe! Our first post is up now! We’ll be publishing a new blog post every Tuesday and […]