If you’ve ever handed a marketing director a box of branded merchandise and walked away wondering whether it actually did anything, you’re not alone — and you’re not wrong to wonder. That’s exactly the problem Sonic Promos President & CEO Seth Weiner, MAS tackles head-on in his recent article for PPAI, the Promotional Products Association International: Stop Selling Swag, Start Selling Outcomes.
With more than 30 years in the branded merchandise industry, Seth knows this space as well as anyone. And his message is direct: if promotional products can’t prove their ROI the way digital ads, event marketing, and social media do, they’ll keep getting cut from the budget. It’s time for the industry — and the clients who rely on it — to demand better.
We believe promotional products can and should earn their place in your marketing mix by delivering results you can see, measure, and build on.
Read Seth’s full article in PPAI Media: Stop Selling Swag, Start Selling Outcomes
Ready to approach your next campaign with an outcomes-first mindset? Contact us at info@sonicpromos.com — we’d love to help you build something measurable.
