Elevate Your Law Firm’s Recruitment Strategy with Custom Promotional Products

In the competitive landscape of legal recruitment, making a lasting impression on prospective associates and summer interns is paramount. The onboarding and recruiting events serve as crucial touchpoints for showcasing your firm’s culture and values. One effective way to enhance these experiences and leave a memorable mark is through the strategic use of custom promotional products. In this blog post, we’ll explore how personalized promotional items can elevate your law firm’s recruitment strategy, leaving a lasting impression on candidates. 1. Enhancing Brand Visibility: Custom promotional products provide a unique opportunity to showcase your law firm’s brand identity. From branded stationery to tech gadgets adorned with your logo, each item serves as a tangible representation of your firm’s professionalism and commitment to excellence. Imagine the impact of providing newly hired associates or prospective interns with branded notebooks or pens during onboarding events. Not only do these items reinforce brand recognition, but they also demonstrate your firm’s attention to detail and dedication to creating a welcoming environment. 2. Fostering Engagement and Connection: Recruitment events can sometimes feel overwhelming for candidates, especially when navigating multiple firms and conversations. Custom promotional products offer a valuable tool for fostering engagement and connection. Consider incorporating interactive items such as branded stress balls or puzzles into your event setup.  You can also consider an event activation like trivia games, prize wheels or a passport experience. These products not only capture attention but also provide opportunities for candidates to interact with your brand in a memorable way. By creating moments of engagement, you can forge stronger connections with potential hires and differentiate your firm from competitors. 3. Personalized Touchpoints: One size does not fit all when it comes to recruitment. Tailoring your approach to individual candidates can make a significant impact on their perception of your firm. Custom promotional products allow you to add a personalized touch to your recruiting efforts. Whether it’s sending personalized gift packages to top candidates or customizing merchandise based on their interests, these gestures demonstrate your firm’s commitment to building meaningful relationships. By going the extra mile to personalize promotional items, you can create memorable experiences that resonate with candidates long after the event concludes. 4. Sustaining Brand Recall: The recruitment process doesn’t end after the event. Sustaining brand recall is essential for maintaining engagement with candidates throughout the hiring process. Custom promotional products serve as tangible reminders of your firm’s presence and values. Consider sending branded merchandise as follow-up gifts or incorporating them into welcome packages for newly hired associates or summer interns. By keeping your firm top of mind, you can nurture ongoing relationships with candidates and reinforce your position as an employer of choice. Incorporating custom promotional products into your law firm’s recruitment strategy can yield significant benefits, from enhancing brand visibility to fostering engagement and connection with candidates. By leveraging personalized merchandise, you can create memorable experiences that leave a lasting impression on prospective associates and summer interns. As you plan your next recruiting event or onboarding program, consider the impact that custom promotional products can have on shaping the candidate experience and driving recruitment success. Ready to elevate your recruitment strategy with custom promotional products? Get in touch with us today to explore our range of customizable merchandise tailored to meet your firm’s unique needs. Front Page Contact Form NAME EMAIL COMPANY NAME PHONE TELL US ABOUT YOUR PROJECT BUDGET REQUESTED IN-HANDS DATE CAPTCHA

Elevate Your Golf Season with Branded Promotional Products

Click here to receive our 2024 Golf Tournament Planner and Catalog! As the 2024 golf season kicks off, it’s time to tee up your marketing game with branded promotional products that will make a lasting impression on players and enthusiasts alike. Whether you’re hosting a tournament, sponsoring an event, or simply looking to boost brand visibility, investing in branded golf merchandise is a hole-in-one strategy that can drive engagement and loyalty. In this blog post, we’ll explore the top promotional products to elevate your presence on the green this season, Custom Golf Balls: Customized golf balls are a classic promotional product that never goes out of style. By adding your company logo or slogan to golf balls, you’re ensuring that every swing becomes a marketing opportunity. Choose high-quality balls that players will appreciate, and watch as your brand travels the fairways and greens with each stroke. Branded Golf Towels: Keep your brand front and center with custom golf towels. These practical accessories are essential for keeping clubs clean and dry during play, making them a valuable addition to any golfer’s gear. Opt for durable, absorbent towels adorned with your logo, and your brand will be on full display throughout the entire round. Personalized Golf Accessories: From divot repair tools to ball markers, there are countless golf accessories that can be customized with your brand’s logo. These small yet practical items are often highly valued by golfers, making them effective promotional tools. Whether clipped onto a bag or tucked into a pocket, personalized golf accessories serve as constant reminders of your brand’s presence on the course. Custom Apparel: Outfit your team or event participants in branded apparel that combines style and functionality. From polo shirts to hats, investing in custom apparel ensures that your brand stands out on the course. Choose high-quality fabrics and attention-grabbing designs that reflect the professionalism and prestige of the sport. Logoed Drinkware: Stay hydrated on the course with logoed drinkware that keeps beverages cool and refreshing. Whether it’s insulated water bottles or tumblers, branded drinkware serves as a practical and versatile promotional product that golfers will appreciate both on and off the course. Make sure your logo is prominently displayed for maximum visibility. Conclusion: As you prepare for the 2024 golf season, don’t overlook the power of branded promotional products to enhance your marketing efforts. Whether you’re looking to increase brand awareness, engage with customers, or reward employees, custom golf merchandise offers a winning combination of utility and visibility. By investing in high-quality products that resonate with golfers, you’ll position your brand as a valuable player in the game. So tee up your marketing strategy with branded promotional products and watch your brand drive success on the green this season.

Second Helping The Social Angle: Seth discusses this Series with an Industry Insider

Seth chatted with Vinny Driscoll; Digital Content Director of ASI, live on The Social Angle podcast. Seth talked about the strategy behind Grill’a Marketing and some of the many opportunities generated from the series. You can view The Social Angle podcast episode in its entirety here. Below is an excerpt from the podcast episode: SETH: Here’s a couple of quick stories. The best story I can give you was we sent out the spice tube to a client. She requested the spice tube, followed up with her, asked her if she got it. She got it. She gave it to her boss. Why did she give it to her boss? She didn’t own a grill. What did we do? We got her logo. We put her logo on a branded grill. We went to go visit her. Gave her the grill. Got a meeting with eight other people. Business. Business. Business opportunities. Huge. Second person we sent spice to, we got another meeting with that person and six other people from her organization. Opportunity to meet all different people in a bunch of different departments. New opportunity. New opportunity. New opportunity. None of those people really are interested in ordering branded spices. None of them are interested in barbecue marketing items. We’re using this as a way to get across who we are and what we do because we’re in the marketing business. So we’re just using this a way to get through some of the noise that a lot of people are making.                                                                                                                                                                                        The stories that Seth shared illustrate how sending a prospect a sample can set forth a chain of events that generates leads and opportunities. Even though the first spice tube that Seth sent did not go to someone that owned a grill, the prospect gave it to their boss. The second tube that Seth sent to one person resulted in a meeting with seven people from varying departments in that organization. Grill’a Marketing is just one of many types of successful promotional campaigns. If you would like to experience your own increase in brand awareness and lead generation, talk to Sonic Promos. We can help design a similar campaign or help you turn your own unique idea into a reality. Seth is leveraging Sonic Promos’ expertise in promotional marketing to encourage brand recognition and lead generation for Sonic Promos. We can do that for you too! Seth says in the podcast, “There hasn’t been a time in all the years that we’ve done a self-promotion that we haven’t had a client repeat that entire promotion from start to finish.” He adds that you must have an objective, have good communication, have a plan, must follow up, and must have a call to action: Grill Master Tip: Participate in the Sonic Promos BBQ Test Kitchen Survey. Further instruction and a taste of success will follow!

Second Helping Episode 3: Charcoal vs. Gas: The Age-old Debate

In this episode of Grill’a Marketing, Seth addresses the age-old debate of charcoal vs. gas. Some clients want to achieve the authenticity and smoky aroma of charcoal. Other clients want the ability to exercise the speed and control only gas can deliver. Charcoal is ideal for low and slow cooking that provides a depth of flavor that cannot be matched. Nevertheless, gas should not be underestimated as it affords a consistent temperature and offers a dependable result. Acknowledging that not all clients have the same needs, Sonic Promos thrives on providing adaptable services and a comprehensive approach:   If you are cooking with charcoal, you know it can sometimes be challenging to realize the perfect attention-grabbing message. Authentic charcoal flavor takes time, but consumers will appreciate the genuine, deeper connection that a thoroughly planned campaign can create. On the other hand, if you are cooking with gas, you have greater control and the ability to adjust and adapt your messaging quickly. Consumers appreciate a message that can be tailored and modified in accordance with their changing needs. Whichever method your brand strategy or next campaign requires, Sonic Promos can help. We know that a brand’s marketing mix requires a wide array of both low and slow and precision-oriented techniques. Through end-to-end program services, Sonic supports your campaign from development through delivery. We know that “effective marketing requires control and precision” as well as authentic messaging. No matter what combination of marketing capabilities you are looking for, talk to Sonic and we can give it to you however you want. Grill Master Tip: Participate in the Sonic Promos BBQ Test Kitchen Survey. Further instruction and a taste of success will follow!

Second Helping Episode 2: The Right Balance of Flavor for your Marketing Mix

In Episode 2 of Grill’a Marketing. Seth has a soon-to-be delicious opportunity in the form of uncooked chicken tenders. The goal is to produce delicious chicken while getting the greatest ROI from the time and effort he spends preparing it. Two preparation options are available, so Seth analyzes the attributes of each one to determine the best course of action: MARINATING ADDING A RUB Method ·        Targeted advertising ·        Engaging content ·        Thorough research ·        Strategic planning ·        Eye catching visuals ·        Catchy slogans ·        Effective social media Function ·        Builds anticipation ·        Delivers comprehensive messaging ·        Adds instant bursts of flavor ·        Grabs attention Result ·        A deeper connection with your audience ·        A buzz around your event or program Pros ·        A lasting impression ·        Delivers quick results Cons ·        Takes time ·        May not have a lasting impact   We can see that both marinating and adding a rub can lead to delicious chicken, but which does Seth choose? The answer is the option that is right at the time. Like a dry rub, short-term marketing has its merits. Short-term social media campaigns can lead to a larger audience and greater brand recognition. Nonetheless, they might not resonate with current customers or leave a lasting impact. In contrast, long-term marketing can lead to a deeper connection with consumers. That connection will not form, however, without considerable effort and patience. Selecting the right marketing campaign requires us to “find the balance between acquisition and retention.” Keeping in mind Seth’s assertion that “effective marketing and communication can make all the difference,” it is imperative that marketers consider the goals of their respective campaigns before deciding upon the appropriate marketing mix. Sometimes choosing between two marketing mediums involves recognizing that each method has the potential to provide effective marketing and communication in its own way. It is up to us, as marketers, to do the in-depth consumer research that will help determine what marketing strategy audiences will be most receptive to at a given time. Choosing the right strategy is about optimizing the use of each marketing method available. “The key is finding the right balance.” Grill Master Tip: If you’re marinating something boneless, make sure you get it out of there within two hours, otherwise it’s going to be really rubbery. BONUS TIP: Participate in the Sonic Promos BBQ Test Kitchen Survey. Further instruction and a taste of success will follow!

Need to prepare for 2023? Three consumer macro-trends we’re watching

Red text on grey background. Text reads: "three consumer macro-trends for 2023"

Part of our job at Sonic Promos is to keep up with consumer and retail trends. While we are a business to business sales organization, we need to know what end users want so we can make our recommendations relevant to our clients. The appeal of branded merchandise is that it’s advertising that is seen over and over again—often for years. Research also shows that people will change their perception of a brand in a positive way after receiving a branded promo product and are more likely to use the services of that brand than if they do not receive an item. In order to keep  a promo item in use, it has to be three things: timely, on-trend, and useful. If it doesn’t hit the right notes, it ends up in the trash. So here are the macro-trends that we’re thinking about as we move through 2023 to help keep your promo products in front of customers. #1 First of all: consumers don’t want an item—they want an experience.  This trend was already popping up before the COVID pandemic but has reached new heights in the past few years. At Sonic Promos, we’re delivering experiences in a few different ways: our branded kitting services, online portals, and in-person event activations. Part of that experience is also telling a story with the items you choose. Why are you giving away pens? Why did you choose that particular pen? Remember, promo items are seen over and over again and should invoke a memory or sentiment whenever they are seen. Make sure you are being consistent with the story of your swag. #2 The second big trend we see emerging are serious conversations about sustainable practices. Consumers are more conscious about their purchases than ever. Items shouldn’t just be reusable, they should have a clean and sustainable supply chain to reach them. We’re committed to sourcing more eco-friendly options that have a clean supply chain for our clients and providing transparency. #3 Finally, the third trend is quality. Fast fashion is out, quality is in. This is good news for marketers: a high quality items lasts a lot longer and gets used a lot more—giving your branding more impressions than ever. Sometimes that means that the pen you give away writes longer and smoother than the other guy’s pen. At Sonic Promos, we have the expertise to recommend those high quality, lasting items.

Viva Magenta! All About Pantone’s 2023 Color of the Year

Text: Pantone color of 2023" to the left of a Pantone color chip of Viva Magenta

If you’re a designer or know a designer or work with a designer, you’re probably already familiar with the famous Pantone Color of the Year. If you don’t let me give you a quick overview: Pantone is a company that is responsible for the Pantone Matching System (PMS) used by printers and designers all over the world to make sure that a color is printed the same way all the time. This is important as brand logos rely heavily on color recognition. Imagine Target’s red being pink or maroon sometimes. Or some Best Buy employees wearing teal polos. Customer would be confused and it would hurt the image of these companies. Every year, Pantone releases their “Color of the Year.” It’s part marketing and part trend forecasting. In the paste, muted colors have reflected on a somber mood in society while bright colors usually indicate cheer or hope for the coming year. This year, Pantone has named Viva Magenta their Color of the Year for 2023. Per their website:  “Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive  of all”.” We have fun finding Pantone’s Color of the Year in our product offerings! If you’re looking to inject a little Viva Magenta into your marketing next year, we’ve got some options for you on our website.

Make Your Goals Stick!

January is commonly considered a month to reset our lives. After the hectic holidays, it’s a great time to rebalance and reflect on what we want to accomplish in the coming year. That is why so many people like to set some resolutions for themselves! If your January includes some new goals, we have a couple of tips to make them stick: 1. Break your goals into realistic steps. If running a marathon is in your sights but you haven’t run since elementary school PE, ask yourself how you can get to the marathon realistically. Maybe you commit to training for a 5k in the spring, a half marathon in the summer and then a full marathon in the fall. Give yourself a ladder to success. 2. Don’t get discouraged by failure. To fail is to be human. A year is a long time and many things can happen along the way to achieving your goal. Dry January is a popular resolution this year but if you have a drink two weeks into the month, that’s okay! Take it as a small moment of human failure instead of throwing away your goals. Keep pushing forward. 3. Dream big. Yes, your goals should be realistic but it’s good to have big goals. The process of achieving them will make the taste of victory that much sweeter. 4. Write them down. Keep a journal, write your goals on a post-it note or in a checklist. Writing helps ideas stick around longer and you can go back to read them if you ever forget or feel discouraged by your progress. 5. Start now! It’s already January 3 and it’s still okay to make resolutions and goals now. Or in a week or in a month! Your goals do not have to wait for a brand new start–you can set the timeline. Looking for some branded items to support and reward goal-setters this year? Check out our online catalog at signaturesonic.com

Support Local Schools with Hanes4Education and Sonic Promos!

FAQ How much cash can a school earn from Hanes4Education? With Hanes4Education, schools can earn $0.10 for every eligible Hanes®, ComfortWash®, Alternative® and Champion® piece of apparel ordered from wholesalers for embellishment. For example, if you order 2,000 T-shirts, your designated school will receive a rebate check for $200.00. A maximum of $1,000 (10,000 pieces of apparel) can be earned per rebate request, and a single school may earn a maximum of $5,000 from the Hanes4Education® program per calendar year. Rebate requests in excess of this maximum will not carry over to the following calendar year. What schools qualify for Hanes4Education? Public and private schools (K-12) registered with the appropriate state agency are eligible to receive rebates from the Hanes4Education program. Do products purchased in stores qualify? The Hanes4Education® program only applies to Hanes®, ComfortWash®, Alternative® and Champion® shirts purchased in bulk for embellishment from wholesalers. Products purchased at retail stores do not qualify What types of products qualify for the Hanes4Education® program? Hanes®, ComfortWash®, Alternative® and Champion® printed T-shirts, polo shirts, sweatshirts, sweatpants and shorts purchased in bulk from wholesalers qualify for the Hanes4Education program. I have two schools that I would like to support. Can they both earn a cash rebate from my purchase? No. A single order may only be used once to support a rebate payment to a single school. Duplicate order submission is not allowed. However, you may have one order to benefit one school and another qualifying order to benefit a second school. Are there limits to how much money I can earn for schools? While each school can only earn up to $5,000 per calendar year, there are no limits on the amount a printer/PPD can earn in rebates to benefit schools through the program. If a school has reached its maximum of $5,000 per calendar year, you designate a different school. Of course, the maximum of $1,000 (10,000 printed shirts) per rebate submission still applies. Click here to browse qualifying styles

Deliver Joy! Sonic Promos 2022 Holiday Gifting Guide

Sonic Promos 2022 Holiday Gift Guide For the remote worker: For employees who are working from home, give them a gift that they’ll want to use outside of office hours. Pre-selected kits make holiday gifting easy. All items are branded and packaged together in an easy to mail box for maximum impact. Blankets have dominated the holiday market for years–for good reason. Coming straight from retail, Slowtide blankets are trendy enough to be valued and classic enough to stay. No need to stay quiet when you’re working from home. The Sonosphere speaker fills the room with sound and looks great while doing it. These Seventh Avenue Apothecary candles are hand-poured and crafted using American-grown soybeans and supplies sourced in the USA. Each candle is made from 100% natural soy wax. Proceeds from the sales go to our partnership with 1% for the Planet. For the in-office admins Thank those who keep the office running smoothly with some of these sweet gifts! Employee recognition isn’t just for show, it increases productivity and retention. These earbuds seamlessly transition from in the office to on the go. The Auden bamboo wireless charger and mousepad looks good and is good for the environment. A fresh twist on an old favorite: this ceramic mug is sure to be kept on hand. The wood lid adds some insulation to keep drinks hot through the day. Stylish and sustainable, this quarter zip is made from recycled and sustainably sourced materials. It looks good in the boardroom or out at happy hour. For the star sales person Reward that hustle with a gift the the sales team can use on the road! Custom jewelry and cufflinks are sure to be a high end hit for any sales team member. These items make great keepsakes year after year. TUMI is a market leader in luggage. For your sales team that’s always on the go and hustling for their next big break, give them something that reflects the hard work they do for you. Day Owl is committed to building the first circular bag, taking back and reusing landfill bound bags to make their items with. Their backpack is slim and sporty, ready to take on any challenge. Apple Airpods Max pair crystal clear audio with Active Noise Cancellation. These are a holiday gift winner for sure. For the client Where would we be without our clients? Show your appreciation to those who make your business grow every day. Treat towers are a huge hit around the holidays because they make an impact twice: once with your recipient and once with everyone they share it with. Bamboo and marble coaster sets have a high perceived value and make their way into the home–giving your brand staying power as it’s seen over and over again. Custom puzzles are a popular gift for anyone, especially ine post-covid world. We like them for their large, full color decoration that can pass on messages about you to your clients. These stemless wine glass tumblers are an elegant gift that have a give back benefit. For every order, a portion of the sale goes towards  One Tree Planted reforestation initiatives. for the on-site team On-site workers will appreciate the appreciation you show them! These practical gifts are made to be used in any and all conditions. The Coleman Klondike cooler is rugged and spacious, the perfect gift for crews working outdoors all year long. Hydration is important when you’re working hard. These large 64oz jugs from Heritage Supply keep water cold or coffee hot for the whole team. Heritage Supply PRO collection features durable and functional products specifically built for the tradesperson. Keep your contracts and paperwork safe on-site with this rugged padfolio set. These recycled beanies are made out of 100% recycled polyester. Made for tough days and cold nights, a beanie is always appreciated. Looking for more? Click here