Must-Have Summer Essentials for Marketing Programs

Blog header. A picture of a person relaxing in a beach chair. A custom branded towel is draped over the back of the chair. It's a scene of relaxation. The image is in a polaroid style frame and text below reads Sonic Promos. Summer. Next to this image is a torn looking picture of ocean water. Underneath that image is text that reads moodboard.

As the temperature rises and the days grow longer, businesses everywhere are gearing up for the vibrant energy of summer. This season offers a golden opportunity make a lasting impression with your marketing efforts. Whether you’re planning summer events, employee appreciation days, or customer giveaways, having the right promotional products can set the tone for a successful summer campaign. Here are some must-have summer essentials that will elevate any marketing strategy. 1. Branded Sunglasses Nothing says summer like a stylish pair of sunglasses. These are not just functional, protecting eyes from the sun’s harsh rays, but also fashionable, making them a perfect promotional item. Customize them with your logo and watch as your brand gets carried around to beaches, parks, and festivals. 2. Custom Water Bottles Hydration is key during the summer months, and custom water bottles are an excellent way to promote your brand. Opt for high-quality, BPA-free bottles that can be reused throughout the season. With endless design possibilities, these water bottles can serve as a constant reminder of your brand while promoting a healthy lifestyle. 3. Personalized Beach Towels Beach towels offer a large canvas for creative branding. Whether lounging by the pool or sunbathing at the beach, a vibrant, custom-printed beach towel can make a big splash. Choose towels that are soft, absorbent, and durable to ensure they become a favorite summer accessory. 4. Cooler Bags Summer outings often involve picnics, barbecues, and road trips, making cooler bags a practical and popular promotional item. These bags can keep food and drinks cool for hours, making them invaluable during hot summer days. Personalize them with your client’s branding for a functional and memorable gift. 5. Outdoor Event Chairs For summer concerts, sports events, and camping trips, outdoor event chairs are a must-have. These foldable, portable chairs can be branded with logos and slogans, ensuring high visibility in crowded settings. They offer comfort and convenience, making them a hit with recipients. 6. Sunscreen and Lip Balm Protection from the sun is a top priority during the summer, and branded sunscreen and lip balm are thoughtful and practical giveaways. Small and portable, they are easy to distribute at events or include in gift bags. Choose products with SPF protection and natural ingredients to align with health-conscious branding. 7. Promotional Caps and Hats Caps and hats are timeless summer accessories that provide shade and style. They offer excellent branding opportunities, with ample space for logos and messages. From baseball caps to wide-brimmed hats, these items can cater to various tastes and occasions. 8. Tech Gadgets for the Outdoors Summer is also a time for outdoor adventures, and tech gadgets like portable chargers and Bluetooth speakers, are in high demand. These items combine functionality with fun, making them perfect for tech-savvy audiences. 9. Eco-Friendly Products Sustainability is a growing concern, and eco-friendly promotional products are a hit during the summer. Items like reusable straws, bamboo utensils, and recycled material tote bags appeal to environmentally conscious consumers. These products not only promote your  brand but also convey a commitment to sustainability. 10. Fitness and Wellness Gear Encourage an active summer with fitness and wellness gear. Yoga mats, resistance bands, and pedometers can help recipients stay fit and engaged with your client’s brand. These products are perfect for wellness programs, summer fitness challenges, or corporate gifts. Conclusion Summer is a season of opportunity in the promotional products world. By offering these must-have essentials, you can make a memorable impact with your marketing efforts. Focus on items that combine practicality, creativity, and quality to ensure your logo and brand stand out and leave a lasting impression. Whether it’s through a custom beach towel or a branded tech gadget, the right promotional products can make this summer one to remember. Ready to get started with your perfect product? Contact us or head to sonicpromos.com to browse our other services.

Recommended by Wirecutter, Branded by Sonic Promos: Travel Essentials

When it comes to promo products, especially tech items, it can be hard to know what works and what doesn’t. We always want to bring you high quality items that last but even we know there’s a lot of noise out there!  One of the many ways we promote quality items is to check in with Wirecutter! Wirecutter is THE trusted name for product reviews. If you haven’t checked it out, we can’t recommend it enough. Recently, Wirecutter published an article about the gadgets they bring on every trip. Travel tech is a hot item category inside and outside of the promo world. If you’re looking to brand some high quality travel gadgets, we can help! We have many of the same items or similar items that Wirecutter recommended in their article. Check out some of the items we can brand from the article: The Anker PowerPort III 3-Port 65W Wall Charger. The Allocacoc USB PowerCube Bose Noise Cancelling Headphones 700 Apple AirTag  

Trend Alert: Get Coastal Grandmother Swag

Trending Now: Coastal Grandmother Style The latest trend from TikTok has hit the mainstream and luckily, no dancing is required. The “Coastal Grandmother” trend is defining our summer styles and Sonic Promos can make it work for your new marketing campaign.  First described by TikToker @lexnicoleta, Coastal Grandmothers are people who “love Nancy Meyers movies, coastal vibes, recipes and cooking, Ina Garten, cozy interiors, and more.” And no, as she takes care to explain, you don’t have to be an actual grandmother to be a Coastal Grandmother. Need some examples? While trends come and go, there is something timeless about the aesthetic that Coastal Grandmother encompasses. It’s full of earthy and neutral tones, loose fitting clothing and an air of relaxed classiness. If you want to pull in these vibes for your next campaign, let us help you:       Interested in tapping into this style? Send us an email or give us a call at 301.869.7800 to see how we can help you with your next on trend marketing campaign!