Introduction: A Momentous Achievement in the Promotional Products Industry

The promotional products industry thrives on creativity, relationship-building, and an unwavering commitment to client success. When these qualities converge in a single professional, extraordinary things happen. We’re thrilled to announce that Jay Shaplin, Senior Brand Manager at Sonic Promos, has been named Distributor Sales Representative of the Year at the Chesapeake Promotional Product Association’s prestigious 2025 Peake Awards.

This recognition isn’t just a personal achievement for Jay—it’s a testament to the culture of excellence that defines Sonic Promos and the exceptional service our clients receive every day. As we step into 2026, this award sets the tone for what promises to be another outstanding year of helping businesses amplify their brands through strategic promotional products.

Understanding the Peake Awards: The Gold Standard in Regional Recognition

The Chesapeake Promotional Product Association (CPPA) has long been a cornerstone organization for promotional products professionals in the Mid-Atlantic region. Their annual Peake Awards ceremony represents the pinnacle of industry recognition, celebrating individuals and companies that demonstrate exceptional performance, innovation, and dedication to their craft.

The Distributor Sales Representative of the Year award is particularly competitive, recognizing professionals who have demonstrated outstanding sales performance, client relationship management, and contribution to the industry. Recipients of this award are evaluated on multiple criteria, including:

• Sales growth and revenue generation
• Client satisfaction and retention rates
• Innovation in product solutions and campaign strategies
• Professional development and industry involvement
• Peer recognition and collaborative spirit

Winning this award places Jay Shaplin among an elite group of promotional products professionals who have made significant impacts on their clients, companies, and the industry at large.

Meet Jay Shaplin: The Professional Behind the Achievement

As a Senior Brand Manager at Sonic Promos, Jay Shaplin brings a unique combination of strategic thinking, creative problem-solving, and genuine passion for helping clients succeed. His approach to promotional products goes far beyond simple transactions—he views each client relationship as an opportunity to become a true brand partner.

What sets Jay apart in a competitive industry is his commitment to understanding each client’s unique challenges and objectives. Rather than offering one-size-fits-all solutions, he takes the time to dive deep into brand identities, target audiences, and marketing goals. This consultative approach ensures that every promotional product campaign delivers measurable results and genuine value.

Jay’s expertise spans a wide range of industries and promotional product categories, from corporate gifting and trade show merchandise to employee recognition programs and customer appreciation campaigns. His ability to navigate complex projects while maintaining attention to detail has earned him the trust and loyalty of clients throughout the region.

Beyond his client work, Jay has been an active contributor to the promotional products community, sharing his knowledge and supporting fellow professionals in their growth. This commitment to the broader industry is precisely what organizations like the CPPA seek to recognize and celebrate.

What This Award Means for Sonic Promos Clients

When you work with an award-winning brand manager like Jay Shaplin, you’re not just getting a vendor—you’re gaining access to industry-leading expertise and a proven track record of success. This recognition from the CPPA validates what our clients have experienced firsthand: exceptional service, creative solutions, and results that exceed expectations.

At Sonic Promos, we believe that awards like this reflect our entire team’s commitment to excellence. While Jay is receiving this individual recognition, his success is built upon a foundation of collaborative teamwork, robust supplier relationships, and a company culture that prioritizes client satisfaction above all else.

For businesses seeking promotional products partners, working with recognized industry leaders offers several advantages:

• Proven expertise: Award-winning professionals have demonstrated their ability to deliver results consistently.
• Industry connections: Top performers maintain strong relationships with suppliers, ensuring access to the best products and pricing.
• Creative innovation: Recognition often comes from thinking outside the box and delivering unique solutions.
• Reliability: Consistent excellence requires dependable processes and attention to detail.

Looking Ahead: Starting 2026 with Momentum

This Peake Award victory is more than a celebration of past achievements—it’s a launching pad for an exciting year ahead. At Sonic Promos, we’re entering 2026 with renewed energy and commitment to helping businesses of all sizes leverage the power of promotional products.

Whether you’re planning a major trade show presence, launching an employee recognition program, or seeking creative ways to strengthen customer relationships, our team of experienced brand managers is ready to help. Jay Shaplin’s award-winning approach to client service represents the standard we uphold across our entire organization.

Conclusion: Partner with Excellence

Congratulations once again to Jay Shaplin on this well-deserved recognition. We’re incredibly proud to have him on the Sonic Promos team, and we’re excited to see what he and our entire team will accomplish in the year ahead.

Ready to experience award-winning service for your next promotional products project? Whether you’d like to work with Jay or connect with another talented brand manager on our team, we’re here to help bring your brand vision to life. Visit sonicpromos.com to get in touch and discover the Sonic Promos difference.

Contact Jay Shaplin at Sonic Promos today and let’s start building something great together.