Fall is just around the corner, and with it comes a fresh wave of promotional product trends that can help your brand stand out. At Sonic Promos, we’ve been watching the market closely, and we’re excited to share what’s been working so far in 2025—and what’s about to make a big impact this fall. You can watch our Fall Preview Webinar here.
The Big Three of 2025 (So Far)
Three categories have been dominating client requests this year:
1. Drinkware
No surprise here—drinkware continues to lead the pack. Retail brands like Stanley, Owala, and YETI remain at the top of the list. Stanley’s popularity has dipped slightly, but it’s still highly requested. Owala is gaining ground in the promo market and is expected to grow even more this fall, while YETI remains a steady favorite, especially for employee onboarding and internal programs.
2. Polos and Golf Shirts
As more people return to the office, business attire has made a comeback. Uniform programs and professional apparel requests are on the rise, with standouts like Port Authority’s Silk Touch, Nike’s Micro Pique 2.0, and TravisMathew’s styles. A polished look is in demand.
3. Bags
From versatile totes to sleek travel gear, bags are having a moment. They’re practical, high-value, and appreciated by recipients—making them a strong choice for brand visibility.
Function Over Flash: What Brand Managers Are Choosing
This year, the spotlight has shifted from novelty to functionality. Brand managers are gravitating toward items that solve problems and get used every day. Popular picks include:
Retro arcade games (great for engagement)
Wireless charging stations with built-in drink coolers
Multi-functional tech accessories
Premium wallets and organizers
Transparent desk accessories for modern office setups
The key insight? Function beats flash. People want items they’ll actually use, not just another gadget that collects dust.
What’s Trending This Fall
Looking ahead, here’s what we predict will shape fall campaigns:
Muted, Luxurious Aesthetics
Expect sophisticated color palettes, premium finishes, and a “less is more” mentality. Quality over quantity is in, and brands are leaning into subtle, tonal decoration—think embossed logos or hidden placements that blend seamlessly with the product.
Business Travel Revival
With business travel on the rebound, demand for laptop organizers, travel tech, and professional accessories is climbing. Items that support a polished, on-the-go lifestyle are rising in importance.
Custom Opportunities
Fall is the perfect season to start projects with longer lead times—like fully custom designs, unique shapes, or special decoration techniques. Planning now ensures your brand is ready for holiday gifting and Q1 campaigns.
Looking Ahead: Q4 Planning
If there’s one piece of advice we can’t stress enough, it’s this: start early. Manufacturers are stocking up holiday items now to avoid pricing swings, and early orders help sidestep inventory issues. Many companies are already planning their end-of-year recognition events and awards.
At Sonic Promos, we make the process easier with:
Dedicated account managers (real people, not bots)
30 minutes of free art time with every order
An in-house graphic team with 28+ years of experience
Digital mockups for every project
Key Takeaways for Fall Campaigns
Choose muted, sophisticated color palettes
Explore subtle branding techniques for a modern edge
Plan custom projects now for holiday and Q1 delivery
Consider business travel accessories as corporate gifts
Ready to bring these ideas to life? Visit sonicpromos.com, follow us on social media, or reach out to your Sonic Promos representative to get started.
Get in touch!
