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This One Time... at Brand Camp

Come for creative product campaign ideas and branding advice. Stick around for obscure movie references.

Sonic Staff: Meet Tarika

Time for another staff interview!

Tarika (pronounced like Erica with a T) Hammernik is a recent addition to our art team. We're so thrilled to have her at Sonic, and you should be too! She plays a huge role in making sure your materials look sharp!

Meet Tarika:

How long have you been working at Sonic Promos?
I'm pretty new to the team! I started working here mid-February 2013, so a little over two months.

What role(s) do you play here?
I am a graphic designer, production artist and more. I do a wide range of work, but to put it simply: I make our clients' design and product needs a visual reality. I also take care of our personal design projects and make sure we stay on-brand.

Best part of the job?
I get to be creative and practice what I love on a day-to-day basis! That being said, I also enjoy the routine work. A certain amount of repetition is calming in life. We also recently upgraded to Macs in the art department- that's definitely a bonus!

Worst part of the job?
Sometimes a clients' vision, however nice it may be, won't work for a certain product. I have to be the one to spoil their ideas! To remedy this, I can come up with an alternative design or have one of our brand managers find another product that better suits the artwork.

What's your favorite kind of project to work on?
I really enjoy the more creative projects that come our way. I especially enjoy those that need art done completely from scratch. Projects of this kind give me an opportunity to use my illustration skills. Our in-house design projects tend to offer a lot of creativity as well!

What do your coworkers love to tease you about?
Pretty soon they'll figure out how dorky I am, but as of now, I'm in the clear.

Keep reading for more staff interviews in the coming weeks. In case you missed it-
Meet Rahmie
Meet Jen
Meet Mallory
Meet Lindsay
Meet Jamie
Meet Seth
Meet Julianne
Meet Caitlin
Meet Josh
Meet Courtney

This Week at Sonic Promos 4.30.13
This Week at Sonic Promos 4.23.13


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Tuesday, 04 August 2020
"What do I like best about Sonic?
It’s the personalized, friendly, and professional service that I get from every team member at Sonic. You sincerely care about my objective and what I am looking for within my budget. I don’t always know what item I want, but the Sonic team always delivers the best ideas, with the newest trends in mind, that always “wow” my team members! And that is the true reason why I always return to Sonic for our gift ideas and purchases!  #sonicrules
-Karen W.