Compressed T-shirts

Want to make your T-shirt promotion stand out from the rest? Compress it!

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This One Time... at Brand Camp

Come for creative product campaign ideas and branding advice. Stick around for obscure movie references.

12 Ways to Spend 12:12 Laughing or Smiling

We share a lot of links at the office; everyone at Sonic is a pretty big fan of Thought Catalog and BuzzFeed, in particular. So, in honor of 12/12/12 12:12, here are 12 things we deem worthy of your special minute.

1. 19 People Who Are Having a Way Worse Day Than You

2. Patient Dog with His Best Friend

3. Cats in Christmas Trees

4. Maddie the Coonhound

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This Week at Sonic Promos 12.11.12

This week at Sonic Promos, we're working on...... fun T-shirts for Gene's Johns, a family-owned portable sanitation business in Germantown, Maryland.... Brookstone wine openers for BGC Partners.... and rotate flash drives and screen cleaners for WMC Global.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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1823 Hits
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Emerald Green for 2013

Every year, Pantone selects a Color of the Year. 2012 was the punchy Tangerine Tango. Their top pick for 2013 comes from the opposite side of the color wheel. Say hello to Emerald green! (source)

Pantone's choice of color has a lot of influence, inspiring everything from beauty products to fashion trends and home decor. Expect to see a lot of green on the shelves this year.

Why emerald? Executive Director of the Pantone Color Institute Leatrice Eiseman explains, "It's a color of growth, renewal, healing, unity and regeneration- words we're all so in need of at this point of history."

"The entire green family has been so strong, upcoming through the '90s as we're paying attention to nature, so the family isn't new, but what we needed to look at and revisit was the psychological background: Emerald is such a balanced color, and balance is something to pick up on and listen to," she adds (source).

Like many industries, we rely on the Pantone Matching System (PMS) Color Chart in promotional products to communicate imprint colors with our clients and vendors, so I always find the color announcement to be pretty exciting.

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Sonic Staff: Meet Rahmie

In last week's post about our new logo, I briefly mentioned some of the changes we experienced as an agency this year, including the addition of new staff members.

These awesome individuals have been members of our team for several months now, but it occurred to me that we sort of skipped proper introductions. So, over the course of the next few months, I'll be posting short staff interviews. First on deck? Graphic Designer Rahmie Santoso.

Meet Rahmie:How long have you been working at Sonic Promos? I've been with Sonic since June 2012.

What role(s) do you play here? I play many roles in the art department: Graphic Designer, Production Artist, Expert Paper Cutter and Creative Instigator. I see design projects through from concept to creation, and I make sure art is vendor-ready for production. I also create and prep all of our in-house art, from business cards to letterhead and documents, making sure that everything is cohesive and in line with Sonic's branding guidelines.

Best part of the job? Creating! It's what I love; it's what I'm good at. Designers aren't limited to just logos and flyers. We're problem solvers. We help companies display themselves in a way that achieves the goals they seek.

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This Week at Sonic Promos 12.4.12

This week at Sonic Promos, we're working on...... flashlights and perpetual calendars for Hirshson Design Group.... bookmarks for elementary school students to promote Matsunaga's Read-a-Thon over winter break.... and compressed T-shirts for Chevron.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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Sonic Promos Gets a Makeover

Many of you have noticed and commented on the new Sonic Promos logo. It's been on our website and in our email signatures for several weeks now, but we haven't yet officially announced the change. What have we been waiting for? Well, business cards. Business cards make it official. 2012, our 15th year in business, has been a year of change at Sonic Promos. We settled into cloud computing, streamlined our production process, welcomed several new employees, and more than doubled our office space. It felt appropriate to give our logo a face lift as well. We absolutely love our new look (and we hope you do too!), but it definitely wasn't an easy decision. We have an... opinionated... office, and it took a little time and a lot of patience from our art staff before we reached a consensus.

Care to see how we arrived at the final design? Truly, we liked all of the versions seen above, but we're very pleased with the end result. Cheers to another successful 15 years.

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1498 Hits
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Wooden Wine Label

Last weekend, Julianne attended a wine tasting and snapped a picture of this unique balsa wood label.

The man hosting the tasting said to her, "Even if you forget the name of this wine, you can always recognize it because of the wooden label."

It turns out that there are a few wineries that mark their bottles with laser-etched wood, but the number is pretty small, making the chances of Julianne becoming a repeat customer significantly higher.

Unique packaging is just as important for attracting new customers as it is for maintaining repeat customers. As much as we hope that the quality of our service or product will speak for itself, the truth is, buyers often make purchasing decisions based on visual appeal. 

I admittedly know very little about wine, and when I select a bottle from the store, 9 times out of 10 my choice has more to do with a cool label than anything else. This wooden one would certainly catch my attention.

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This Week at Sonic Promos 11.27.12

This week at Sonic Promos, we're working on...... chocolate hockey pucks, drawstring bags, shot glasses and to-go cups for a Winter Classic-themed party in December.... rolled blankets for Redtail Technology.

... and a postcard mailer for Huntington Bank with removable static stick decal.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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This Week at Sonic Promos 11.20.12

This week at Sonic Promos, we're working on...... custom snow globes for Cantor Fitzgerald and their partner companies.... teddy bears in tees for Montgomery College.... and custom flash drives for Metropolitan Meat and Seafood, in the shape of their logo.

Have a wonderful Thanksgiving holiday!

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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This Week at Sonic Promos 11.14.12

This week at Sonic Promos, we're working on...... silicone bracelets and postcards for .Co. The silicone bracelets doubled as tickets for entry to the event.... sublimated lanyards and leather writing pads for Hale Trailer Brake & Wheel's management conference in New York City last weekend.... and T-shirts with a full color digital print for Fluor-Lane.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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"I am extremely pleased with my sales representative—Marsha!!! She is fabulous. She knows the business and is a true asset to me and to Sonic Promos. Thank you for all the wonderful service and products I receive from all of you. You make it easy for me to pass your business onto others because you don’t disappoint."
-Vickie H.