Print This, Not That

Check out the Print This, Not That series on our blog for simple tips and tricks to improve your promotional products.

print-this-not-that

This One Time... at Brand Camp

Come for creative product campaign ideas and branding advice. Stick around for obscure movie references.

Color Perception and Optical Ilusions

Take a look at this image.Which grey column would you say is darker? The one on the right or left?Ah, trick question. They're actually the same color. But I'm sure you all saw that coming...

Even when I see it laid out plainly like this, I still have trouble convincing myself of the truth. Our eyes are so tricky!

Here's another example of the same illusion:(source)

These illusions illustrate just how inaccurately we perceive color. Whether we view something as light or dark really depends on the context; background and surrounding colors greatly influence our perception.

Our eyes struggle with all sorts of colors, not just shades of grey. Take a look at the images below. If you didn't know better, wouldn't you say that the small blocks of light purple were the same color in each scenario? Same with the oranges? Our imperfect color perception is yet another reason why careful proofing is so important. We might like how a color looks in one context, and hate how it looks in another. In the display of pens below, the grey works nicely on the black, white and blue pens. There is good contrast, and the imprint really pops. On the red and lime green pens, however, the grey imprint almost shakes before your eyes. It's a bit distracting and unpleasant to look at. Don't ever settle for a black and white proof, and pay careful attention to how your selected imprint color looks against the actual item color.

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This Week at Sonic Promos 1.15.12

This week at Sonic Promos, we're working on...... event calendar magnets for Forrester.... nice paperweights for internal meetings at Sigma-Tau Pharmaceuticals.... and sweatbands for BBYO.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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Sonic Staff: Meet Lindsay

Another staff interview for you today! This time I am... um... interviewing myself. Enjoy!

Meet Lindsay:How long have you been working at Sonic Promos?At the end of January, I'll have been with Sonic for three years.

What role(s) do you play here?I'm one of Sonic's Brand Managers. We're the intermediaries between clients and production. I brainstorm ideas with the client, suggest product solutions, make decisions regarding sourcing and artwork, and oversee the project's timeline. I'm also Sonic's primary blog author (yes, I'm awkwardly answering questions of my own creation), and I manage our website and social media.

Best part of the job?Industry shows are a lot of fun. I really enjoy catching up with our reps and reviewing new product. It's also pretty neat to see something you worked on displayed at an event, or to spy someone wearing a T-shirt that you had a hand in designing.

Worst part of the job?Hmm, I'd have to say shipping. Sorry UPS and FedEx, you all do a great job, but it really stinks to worry about and be held responsible for something outside your control. I could do without natural disasters and lost packages.

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Promotional Products as Save-the-Dates

Several of my friends and relatives were engaged or married recently (I went to five weddings in 2012, all of them in different states. Yikes!), so I've been spending more time than usual browsing wedding boards on Pinterest and other wedding websites.

I recently came across a bunch of cute Save-the-Date ideas on the Martha Stewart Weddings website that creatively use promotional products. These ideas can easily translate to any kind of product campaign... they're certainly not limited to weddings! Lightweight, easily mailed and inexpensive, custom balloons are a great choice for any kind of promotion. I once saw them used to promote an event raising awareness for lung cancer. Funny!Napkins are a promotional item with so much potential. Here are two more ways to use them for business endeavors:

1. If you frequently arrange catered lunches or bring in coffee and donuts for meetings with clients, bring along a stack of napkins branded with your company's logo and contact information. The extras will linger in their office long after your meeting has ended.

2. At food festivals or restaurant events, napkins are a great way to put more information in the hands of your guests. Print a map of the venue or a list of the various courses served or vendors present.Note pads/cubes are one of my favorite promotional items. I realize that not all people are sticky note-obsessed like I am, but if they are, you can be sure your piece will occupy desk space for weeks. Note cubes are particularly good choices when you need ample imprint area; you can customize both the individual sheets and all four sides of the cube.

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This Week at Sonic Promos 1.8.13

This week at Sonic Promos, we're working on...... mints, Post-it highlighter pens and ear buds for Wilmer Hale.... T-shirts for REAL School Gardens, to be worn at a community garden build.... and Red Zone T-shirts for AAA and the University of Maryland.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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Sonic Staff: Meet Mallory

Good morning, friends!

Anyone else feeling the post-holiday blues like me? How about another Sonic staff interview to distract you from that full inbox?

Meet Mallory:How long have you been working at Sonic Promos?About a year and a half. I started in May 2011, right before my birthday!

What role(s) do you play here?Primarily, I keep everyone in the loop about crazy things happening on the internet. We have a group chat function that I like to abuse by sending out links and YouTube videos for everyone to enjoy. Other than that, I answer the phone, manage client accounts, and assist Seth on his projects.

Best part of the job?It's always something different! I love helping clients with projects and finding the best items for their campaigns.

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This Week at Sonic Promos 1.1.13

Welcome to 2013, friends! We're away from the office today (and we hope you are too!), but projects are still moving forward. Here's a glimpse of what we're working on this week:... poker chips for HD Radio.... Awards for Atteloir.... and T-shirts for field player and goalie clinics at the Maryland SoccerPlex.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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Sonic Promos Logo Evolution

After we posted about our new logo last month, Seth unearthed a stack of his old business cards. Check out how our logo has evolved over the course of 15 years:

Thanks for the great picture, Rahmie!

What do you think? Which version is your favorite?

 

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This Week at Sonic Promos 12.18.12

This week at Sonic Promos, we're working on...... picture frames for Cantor Fitzgerald's holiday party.... executive pens for 39 West Lexington.... and totes and duffel bags (guest's choice!) for a BBYO event.

We won't "see" you next Tuesday, so have a wonderful week and happy holidays to all!

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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Sonic Staff: Meet Jen

I hope you all enjoyed learning more about Rahmie last week! Today, I introduce you to Jen Keffer. Jen wears a ton of hats at Sonic (as you'll see below), so she has definitely had her hand in your projects whether you knew it or not. We're super grateful to have her!

Meet Jen:How long have you been working at Sonic Promos?I've been with Sonic for just over a year.

What role(s) do you play here?According to my business cards, I am the Operations & Logistics Guru here at Sonic. I create and manage our clients' online company stores, and I handle fulfillment projects, including our clients' holiday/gift wrapping needs. I'm also in charge of logistics and shipping, and I'm Debbie's second-in-command when it comes to CSR duties. I also wear the hats of Special Events Coordinator (I plan all of the fun office parties!) and Office Supplies Manager (I order all our office supplies and the ever-important caffeine). Basically, if it's thrown to me, I make it happen!

Best part of the job?Handling fulfillment projects for the team. They are crazy sometimes, but I really enjoy doing them- the planning and logistics, even jumping in to help pack or haul boxes to the UPS truck. I've enjoyed taking on this role here at Sonic. Also, the ability to work from home is wonderful. I'm not from this area, and most of my family is back home in Texas. It's great to be able to leave for a week or two, spend time with the family, and still get my job done.

Worst part of the job?The commute. I don't live very close to the office and there are days when traffic on the Beltway is a nightmare. Thank goodness for my awesome carpool schedule with Mallory!

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"Mallory was amazing in assisting me with this order."
-Caj J.