Promotional Planning

Don't rush a purchase until you've addressed the basics. Thoughtful answers to these six questions should precede any promotional campaign.

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This One Time... at Brand Camp

Come for creative product campaign ideas and branding advice. Stick around for obscure movie references.

.CO at SXSW 2013

SXSW 2013 ended nearly three weeks ago, so I'm more than a little late in posting this recap. Better late than never, right?If you're a longtime reader of our blog, you might remember our post last March highlighting the various materials that Sonic created for .CO's SXSW 2012 event lineup. Well, this year I had the opportunity to visit with .CO at the Tech Cocktail event held at Stage on 6th and got to see all of Jamie's hard work in person..CO definitely knows how to create a buzz! I had a great time helping with the photo booth, chatting with attendees and watching guests enjoy the materials.

Here's a look at some of the items created for the event: These bright orange glasses, SoftStyle T-shirts and bandannas were a huge hit at Tech Cocktail! People snatched them up left and right. Even the bartenders were sporting bandannas. The bandannas were also a popular choice of prop at the interactive photo booth. Pictures from the booth displayed on rotation at the entrance to Stage on 6th. These watches were a fully custom piece. Tidy packaging made them easy to unpack, stack and hand out. Be sure to check out .CO's recap of the Tech Cocktail event and the rest of their experience at SXSW 2013!

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Sonic Promos Featured on the Small Business Version of Popular Network TV Show

Employers going undercover:  We’ve seen it done in large corporations with thousands of employees. In that case, it looks pretty easy for the big boss to travel incognito. But when you only have a staff of 12?

Sonic Promos President, Seth Weiner, takes the genre one step further in this film that highlights what small business (and promotional marketing) looks like from the inside.

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This Week at Sonic Promos 3.26.13

This week at Sonic Promos, we're working on...... plush blankets, T-shirts and other items for JK Moving's 9th Annual Drivers' Conference.... sunglasses and lens cloths for Imperium, to be distributed at upcoming trade shows. ... and recruiting materials for Kelley Drye.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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This Week at Sonic Promos 3.19.13

This week at Sonic Promos, we're working on...... journals and pens for Forrester Leadership Learning Seminars.... business card sticky packs, as part of Sonic Promos' sponsorship of the Institute for Excellence in Sales and Business Development (IES&BD). ... and various items for Zalco, to be distributed at an employee appreciation event.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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This Week at Sonic Promos 3.12.13

This week at Sonic Promos, we're working on...... silicone iPhone speaker amplifiers for BSKB.... car bumper magnets for the Common Market, a community owned natural foods store and cafe in Frederick, Maryland. ... and yellow Cutter & Buck polo shirts for employees at WMC Global.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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This Week at Sonic Promos 3.5.13

This week at Sonic Promos, we're working on...... lunch totes, lip balm, water bottles and notebooks for the eSchool Solutions Summit in San Antonio this weekend, March 6-8.... USB car chargers for a dinner sponsored by FI Consulting. ... and lanyards and coozies for Banana Boat and Target to distribute at NASCAR events.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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Can It Be Just a Little Bit Better?

I recently had the opportunity to spend a night at the Aloft Hotel in Dallas. Aloft is one of nine brands under Starwood Hotels & Resorts Worldwide. Aloft positions itself as a modern, fresh and fun destination, and I certainly felt that theme as a guest, in every detail, right down to the mini bath products and other hotel freebies. The hotel's decor was gorgeous- my room, the lobby and common areas, truly every space- but working in promotional products, it's the little branded details that really catch my attention.

Take the notepad and pencil above, for example. How stinkin' cute are they?

They're not just cute, they're a smart use of promotional products, and they embody a best practice by which I like to abide.

The best practice I'm referring to is asking yourself, with every project- can it be just a little bit better?

With notepads, adhesive or non-adhesive scratch, standard decoration includes a 4-color process sheet imprint with optional full bleed. Many businesses just print their logo at the top, maybe a phone number or website at the bottom of the pad, and call it a day. To me, that seems like a waste. You've already paid for the entire sheet imprint, so why not get playful with design and create something more attention-grabbing?

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Kleenex Brand Care Pack Promotion

Have any of you been the lucky recipient of a Kleenex Care Pack? (source)

This cold and flu season, Kleenex is engaging consumers by encouraging them to send care packs to loved ones in need of some extra TLC. Participants are welcomed to share their stories and connect with other buyers on the company's website.

Taken from the Kleenex website-

Every year, during Softness Worth Sharing, people come together to share the Softness of Kleenex Brand tissue. For some, it's become a yearly tradition to surprise someone they care about with America's Softest Tissue.

Today, the tradition continues to grow. The famous little Kleenex Brand Share Pack has expanded- into a Kleenex Brand Care Pack filled with goodies to help care for your loved ones during cold and flu season. It's yours to send when you buy a specially marked Kleenex Bundle Pack.

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Best of Dallas: Part 3

Happy Wednesday! Let's get right to it with our third and final recap of new for 2013 items from the ASI Show in Dallas.

If you're catching up--

Part 1 (apparel and drinkware) can be found here.

Part 2 (audio, desk and displays) can be found here.

Health & Home

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This Week at Sonic Promos 2.19.13

This week at Sonic Promos, we're working on...... custom woven afghan blankets for 39 West Lexington, a Southern Management property in Baltimore.... and awards for an annual employee meeting at Sigma-Tau.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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"I like that you always give options; top sellers and few other choices on any promo item so we get a well-rounded picture of what to choose from."
-Zaykia K.