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Discover some of our award-winning campaigns!
25 Year Anniversary 90s Nostalgia
2024 gold pyramid award
2023 silver peake award:
25 year anniversary 90's nostalgia
Part one: Mixtape Speaker
Founded in 1997, we took advantage of high nostalgia for the 90s to celebrate our 25th anniversary with 90s themed self-promo mailings to our current qualifying clients.
Our first mailing featured the Awesome Mixtape Bluetooth Speaker. Designed to look like a cassette tape with a cassette case, we branded it to look like a real mixtape. The insert song list was based on 90s songs with our promo twist: “Ship Me Baby One More Time,” “That Brand is Mine,” and “My Art Will Go On.” The insert also had a Spotify code. When scanned, the recipient would be taken to our 90s Playlist.
We inserted the mixtape speaker into a bubble mailer printed with a boombox image. A folded insert card was designed like a music magazine cover. Inside the card was an ad modelled after AOL print ads asking recipients to “Get Online With Sonic Promos.” Opposite the ad, the copy told our story: how Sonic Promos was founded; where we were now as a company; and asking the recipient to help us celebrate our 25-year anniversary. The folded card also had our Spotify playlist code printed on it.
Part two: Dolly the Sheep
Part two: Dolly the Sheep
For our second mailing, we used two 90s events: the cloning of Dolly the Sheep and the Beanie Babies craze.
Utilizing our newly recorded webinar featuring online programs we offer, we encouraged our clients to “clone” our programs. A plush sheep with a custom hangtag naming it “Dolly” and a QR code took the recipient to a landing page with our webinar and program demos. We included a “Sonic Promos Client Club” button on a custom backer “membership” card for the Sonic Promos client club.
Button and sheep were in a custom mailer box decorated like a Beanie Baby member kit. Inside the lid, we printed the inspiration for the mailing and the QR code again.
Part three: Pick your 90s style
We then brought back classic 90s fashion pieces that are trendy again: bucket hats and fanny packs. The Tommy Hilfiger logo was iconic both in the 90s and now. This time we let our clients tell us if they wanted an item, which introduced them to our redemption store platform. Each client was emailed a single-use code to an online redemption portal with an invitation to “Tell Us Your 90s Style.” In the portal, we had three options: a branded bucket hat, a branded fanny pack, or a “The 90s Weren’t My Style” option.
Potential recipients received three emails prompting them to choose from the portal. Once redeemed, we removed those clients to avoid spamming them with unnecessary mail. The portal closed on December 2 at which point we submitted the order. Once the finished products arrived at Sonic Promos, we packaged them in custom “I Love the 90s” poly mailers and shipped to each recipient.
Grill'a Marketing Digital Engagement
2025 Silver pyramid award
2023 Gold peake award:
sonic promos g'rilla marketing
A multimedia project that introduced marketing concepts through grill and BBQ metaphors. Videos were posted and advertised through social media. Viewers were invited to fill out a form that would let them receive a Grill’a Marketing Guide and receive a spice kit in the mail.
Watch the full video series ON YOUTUBE
Society for Science Retail Experience
2024 Silver peake award
society for science retail experience
Every year in May for one week Society for Science manages an international science competition that involves 80+ countries and approximately 1,800 student finalists. The 2024 event was held in Los Angeles at the Los Angeles Convention Center.
Sonic Promos worked with Society for Science on the retail store experience at the show and managed the online pre- and post-show sales as well.
Southern Management Companies Card Deck
2025 Silver pyramid award
2023 silver peake award:
Southern Management companies card deck
Southern Management was looking for a way to celebrate their decades in businesses at a company-wide event. They asked Sonic Promos for a promotional giveaway that could do that. Sonic Promos proposed custom playing cards.
Each deck was carefully designed to convey the essence of the company’s almost 60 years in business. The backs of the cards featured a design that encapsulated the journey of the company throughout the decades.
Every card displayed vivid images and information related to the company’s various communities and properties, internal corporate programs, and even the faces of notable employees. They were handed out at a company-wide event to celebrate the decades. This distribution strategy ensured that every employee had the opportunity to interact with the branded playing cards, promoting engagement and a sense of connection to the company’s story.
