This One Time... at Brand Camp

Come for creative product campaign ideas and branding advice. Stick around for obscure movie references.

Virtual Promotion

Yesterday a client called me in a panic.  Her company was holding an online video conference for their best clients, and they wanted to be able to provide each participant with a branded web cam.  Finding the item was not nearly as challenging as meeting the in-hands date; she needed them in days as opposed to weeks.  Nice electronics used to require weeks to arrive custom ordered from overseas.  Now we can do them in days or even hours.  Here is the finished product.  Pretty cool gift. 

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Grill-a War-Fare

One of my passions in life outside of promotional marketing is grilling.  Whether it is 100 degrees out and muggy, 70 degrees out and raining or 20 degrees out and snowing, there is never a bad time to grill.  and I do not just grill.  I make my own spice rubs or marinades.  I will brine a whole turkey one day and smoke it the next day.  I make a mean trout and my beef ribs are award-worthy.

So when it comes to my grill tools, they must be high-quality, functional and able to withstand extreme heat.  I do not care how cool it looks, if the tool can't help my BBQ cook to perfection, it can't join my team.  With that in mind, I tested out two promotional BBQ items.  The Swiss army style was cool but just not functional.  The actual set on the other hand really rocked.  The basting brush was great and the spatula did not leave any food residue on the grates.

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The Sonic Constellation

I was just informed that I have been chosen as one of our industry's Rising Stars of 2010.  As they say at the Oscars, it is nice to be nominated but it is always nicer to win.  This honor is one that is only made possible by the good people that we have here at Sonic.  Whether it is consulting with you on your needs, finding you a great new product, creating the art to make your products look good, tracking your order or telling you a funny story about what is happening at the bus stop across the street, you can always count on us to be there for you.

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He Is...

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