This One Time... at Brand Camp

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DiVine Drinkware

Blog readers, sit up straight. We've got some news for you.
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For centuries, people have dismissed the desire to turn water into wine as a hopeless pursuit. Not anymore, my friends. Our agency made history this month with the introduction of DiVine Drinkware. As a result of the molecular properties infused into DiVine Drinkware polymers, ordinary water can now be transformed at the molecular level into almost any fermented grape beverage.

Each DiVine Drinkware cup (BPA free, dishwasher-safe) contains the chemical properties of a particular wine. When filled with regular water, the DiVine Drinkware activates the transformation, and the liquid instantaneously transitions into Sonic's signature merlot, a light sweet moscato, or a rustic, mid-bodied malbec.

See DiVine Drinkware in action:

During a press interview last Tuesday, Seth provided some insight into this week's product launch: "My wife owns several pairs of yoga pants and drives a minivan. Needless to say, we go through a lot of wine at our house. With the springtime holidays coming up, DiVine Drinkware stands ready to help take the edge off all that 'bonus' family time, when conspicuously carrying multiple bottles of wine might seem awkward."

Click here for the official press release.
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Stay tuned for additions to our DiVine product line. We expect to roll out DiVine Beer Steins in August, just in time for the football pre-season. DiVine Shots & Rocks are scheduled to launch by Thanksgiving.

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Tuesday, 27 June 2017