This One Time... at Brand Camp

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This Week at Sonic Promos 3.18.14

This week at Sonic Promos, we're working on...... lip balm, hand sanitizer, screen cleaning cloths and tablet holders for a Forrester sales conference.... and grocery totes and puzzle cubes for Glickman Design Build.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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Sonic Swag at SXSW 2014

SXSW 2014 kicked off last Friday, and it's pretty much all anyone will talk about in Austin until the festival ends on March 16th. Interactive concluded yesterday, just as Music began, so the blazers and messenger bags crowding city streets have been traded out for concert tees and guitar cases.(source)

We were fortunate enough to work with several companies/organizations showing at SXSW this year, and we'd like to share some of those projects on the blog today.Seth worked with LogMeIn to create light-up, motion-activated wristbands and Next Level T-shirts, promoting the join.me group meeting app.Jamie assisted .CO with a number of items for their parties and networking events at SXSW, including stadium cups, napkins, decals, umbrellas, journals, T-shirts and watches.Jamie also worked on T-shirts and mint tins for Stagg and the Charles & Lynn Schusterman Family Foundation.

Want more? Check out these other Sonic blog posts:

.Co at SXSW 2013

SXSW 2012 and Trade Show Strategy

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This Week at Sonic Promos 3.11.14

This week at Sonic Promos, we're working on...... Bluetooth suction speakers for .Co.... color-changing cups, coozies and pens for Kaztronix recruiting materials.... and wine bottle totes for CS Wines' Rhone Wave Tour.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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This Week at Sonic Promos 3.4.14

Raise your hand if you're sick of snow! Yep. Us too. Thankfully, being stuck indoors with nowhere to go is good for getting work done. Here's what we're working on this week at Sonic Promos...... Motion-activated light-up wristbands for Southern Management's Annual Banquet.... Alternative Apparel tanks and tees for TPG Capital employees riding in the NYC Cycle for Survival.... and "Schustermints" for the Charles and Lynn Schusterman Family Foundation.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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This Week at Sonic Promos 2.25.14

This week at Sonic Promos, we're working on...... decals, flavored lip balm and sunglasses for the Adams County Prevention Partnership. The I'm Going Places campaign aims to engage teens in their community, helping them avoid peer pressure to drink and do drugs. You can learn more about this initiative here.... journals, lanyards and table throws for ELX to use at an event.... and bottled water for CBRE to distribute at a retail services expo.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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ASI Dallas Favorites: Drinkware

I don't have too much to add to Jamie's review of drinkware decoration techniques, but I did notice one clear trend in drinkware while walking around the ASI Show in Dallas. Stainless steel appears to be the new double-walled acrylic.I saw the mason jar's stainless cousin...... as well as the stainless version of the infamous party cup.

And while we're on the topic of the red party cup, if you just can't get enough, consider this foam party cup coozie or this ceramic party cup mug.Catching up on our 2014 industry show recaps? Be sure to read:

ASI Dallas Favorites: Tech

ASI Dallas Favorites: Health & Wellness

Jamie's Top 10 from Las Vegas

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ASI Dallas Favorites: Tech

Tech accessories are a popular choice with many of our clients, especially for college fairs, conferences and trade shows. Here are some of my favorite tech-related products from the Dallas ASI Show in February.OrigAudio recently launched a few power bank models, and much like every other product by OrigAudio, they're fantastic. The 3600mAh lithium ion battery Juicebox will recharge an iPhone 5/5S 1.5 times off a single charge. I love the full color decoration (OrigAudio offers full color printing on nearly every item in their product lineup) and the adorable juice box packaging. There's even a straw on the back. Does it get any cuter? Include the Squid accessory to provide your customers with micro-USB, iPhone 4 and iPhone 5 connectors.Styluses are still a very hot item, and the two unique products above stood out from the rest. The crayon shape would be perfect for an education-themed event, and the full color Stylus Swipe is a great option for multi-color logos or logos with fine detail (the imprint area on styluses is normally quite small).Much like styluses, cell phone stands are available in every shape, material and price point. When you've seen 200 varieties, it's easy to let your eyes glaze over, but I did a double take for this full color acrylic stand. Quality construction, sharp and vivid printing... it has all the right qualities for a good promotional desk piece.These macaron-shaped cases were everywhere! They're the perfect size to hold ear buds, coins, mobile chargers and school supplies.Finally, for an inexpensive tech promo, I really like these silicone cable wraps. Use them to bundle power cords when traveling or to corral loose cords under your desk. Like a plastic zip tie, they're very secure, but thankfully much easier to undo.

Catching up on our 2014 industry show recaps? Be sure to read:

ASI Dallas Favorites: Health & Wellness

Jamie's Top 10 from Las Vegas

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ASI Dallas Favorites: Health & Wellness

Jamie gave you a look into the Las Vegas PPAI Expo last month, and today I'll share some of my favorite items from the Dallas ASI Show last week. So as not to dump too many photos on you at once, today's post focuses on the Health & Wellness category. I'll share additional items in the coming weeks!These neoprene Fruit Buddies (available in banana, orange, apple, pear and grape shapes) are designed to protect fruit from bruising. I can't tell you how many times I've thrown a banana into my purse or backpack and forgotten it's in there until I'm reminded by the smell of ripe banana explosion... not fun. Whether you use them to store fruit or even non-food items like school supplies or travel tech accessories, the design encourages making healthy snack and lunch choices.Laser-engraved bamboo cutting boards are now available in stock state shapes. Even the District of Columbia is available! I love this piece as a unique executive gift.My coworkers are sick of me talking about this item by now, but I can't stop raving about these custom granola bars. Each box is packed with two Ganola brand snacks, and they come in unique flavors like Green Tea & Blueberries and Cinnamon Coffee Bean. I love granola in all forms and flavors, so what really impressed me about the Ganola bars was the packaging. A set up charge of $48 gets you full color printing on the box AND a custom die-cut window.Another item that caught my eye was this convertible duffel cooler. These coolers are available in 12-can and 24-can sizes, and you can easily remove the cooler lining to create a small duffel bag.This trunk cooler organizer is a great piece for tailgating and trips to the grocery store. Similar to the convertible coolers above, the center cooler unit has a removable liner for easier cleaning. The side compartments are large enough to fit two grocery totes, and they collapse and clip against the cooler unit when not in use.

That's all for now! I'll be back to share more items soon.

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This Week at Sonic Promos 2.4.14

This week at Sonic Promos, we're working on...... compressed T-shirts for the 2014 Pinot Posse Tour.... bags, lanyards, chargers and pens for the REALITY program of the Schusterman Foundation.... and car magnets, travel toothbrushes, mint tins and pens for Hebrew Union College.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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Jamie's Top 10 from Las Vegas

I just returned from a short trip to Las Vegas where I attended the PPAI Expo, our industry's top show of the year. Over 1,500 suppliers attended to display their new items for 2014. My wallet is empty, my stomach is full (I was told that calories consumed in Vegas, stay in Vegas) and my desk is crowded with samples and notes about new products for 2014. Here is a quick rundown of the best things I saw in Vegas, excluding sights on the Strip:

Custom Acrylic AwardsI might rank this as the top new thing I saw out there. Are you tired of the same old awards and trophies? For a very reasonable price, we can completely customize each award down to the exact shape of your logo. The awards are colorful and unique and give a great impression when presented and displayed. We will be sending out information on this soon, as it is brand new and very exciting.

Bluetooth SpeakersBluetooth speakers are huge right now. They come in various sizes/shapes/colors. Interesting product features include: suction cups for wall attachment, city skylines to promote an event or your headquarters, and enhanced audio power in a smaller speaker.

Retail-Inspired ClothingThe end-user is progressively becoming more and more fashionable. There are times when the basic T-shirt works for a low-cost giveaway, but if you really want your brand to be seen outside of the house or gym, you may want to upgrade to a true retail look and feel. These shirts can be custom dyed to a specific PMS color, and they have a great soft-hand imprint that looks like you picked it up at the mall.

Fashionable Covers for Phones and TabletsWhen a standard tablet case just won’t do, this supplier has a premium option. Their items are made of high-end leather-like material. The cases are retail-inspired and stand out from the crowd with vivid colors and sharp imprints. In addition to cases, they make matching pens and journals which pair nicely for a memorable gift.

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