This One Time... at Brand Camp

Come for creative product campaign ideas and branding advice. Stick around for obscure movie references.

Sonic Staff: Meet Tarika

Time for another staff interview!

Tarika (pronounced like Erica with a T) Hammernik is a recent addition to our art team. We're so thrilled to have her at Sonic, and you should be too! She plays a huge role in making sure your materials look sharp!

Meet Tarika:How long have you been working at Sonic Promos?I'm pretty new to the team! I started working here mid-February 2013, so a little over two months.

What role(s) do you play here?I am a graphic designer, production artist and more. I do a wide range of work, but to put it simply: I make our clients' design and product needs a visual reality. I also take care of our personal design projects and make sure we stay on-brand.

Best part of the job?I get to be creative and practice what I love on a day-to-day basis! That being said, I also enjoy the routine work. A certain amount of repetition is calming in life. We also recently upgraded to Macs in the art department- that's definitely a bonus!

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This Week at Sonic Promos 4.23.13

This week at Sonic Promos, we're working on...... tote bags and T-shirts for National Family Planning.... lots of colorful T-shirts for several Jewish communities participating in J-Serve, the international day of Jewish youth service, this year on April 28th. Every year, Sonic Promos partners with BBYO to organize a national T-shirt design and fulfill orders for communities across the country. We are thrilled to have assisted 14 cities this year. ... and various gift items for Wilmer Hale.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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This Week at Sonic Promos 4.18.13

This week at Sonic Promos, we're working on...... coasters, hand sanitizer and cocktail napkins for the annual Taste of Wheaton event in Wheaton, Maryland.... colorful sunglasses and T-shirts for Stonewall Bocce. ... and embroidered chef coats and bib aprons for an event sponsored by LG.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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Sonic Staff: Meet Courtney

Morning, readers! Time to meet another new Sonic sales rep- Courtney Cunningham out of Nashville, Tennessee!

I know we've shared a lot of staff interviews lately- we're just excited about our newest colleagues- but I promise we'll get some client projects and product information in the mix here shortly!

Meet Courtney:How long have you been working at Sonic Promos?I started with Sonic at the end of January, so I'm still new-ish.

What role(s) do you play here?I am a Sales and Branding Consultant. I help clients find that perfect product to elevate their marketing program. Additionally, I make it my personal responsibility to teach the team all my southern-isms. They're still learning, bless their hearts.

Best part of the job?There are too many "best parts"- great coworkers, being able to hang out with my dog, working with a dynamic client base that really stretches my abilities.

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Sonic Staff: Meet Josh

Happy Thursday, all! We've got another staff interview for you today. Get to know Josh Silverstone, the newest member of our sales team.

Meet Josh: Photo taken post Blazin' Wing Challenge victory at Buffalo Wild Wings.

How long have you been working at Sonic Promos?Let's see... Sonic and I go back a long, long time. Today is April 10th, so that would make it... just over 3 weeks.

What role(s) do you play here?I help clients choose the best promotional items that will support their marketing efforts and have the greatest impact. I am also the resident poorly timed joke guy.

Best part of the job?I really enjoy the creative aspect- brainstorming different directions and helping clients choose the right way to go.

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Sonic Staff: Meet Caitlin

We've welcomed a few new members to the Sonic team recently. Please read on to learn more about one of them- Caitlin Fisher. 

Meet Caitlin:

How long have you been working at Sonic Promos?I've only been working here for two months so far, but it has been great! I just graduated from UMBC in December, so Sonic is my first real office experience. It's certainly different than previous jobs I've worked- which have mainly been restaurants- but I'm enjoying every minute!

What role(s) do you play here?I am a Sales and Marketing Assistant. Technically, I am Jamie's assistant, but I also manage some of my own accounts and help other sales reps when they need it. In essence, I help where help is needed.

Best part of the job?I love the small company atmosphere and being able to know and directly speak with whomever I need to. I also enjoy the ability to be creative with projects and find awesome products that I know people will love. Who doesn't enjoy making others happy?

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.CO at SXSW 2013

SXSW 2013 ended nearly three weeks ago, so I'm more than a little late in posting this recap. Better late than never, right?If you're a longtime reader of our blog, you might remember our post last March highlighting the various materials that Sonic created for .CO's SXSW 2012 event lineup. Well, this year I had the opportunity to visit with .CO at the Tech Cocktail event held at Stage on 6th and got to see all of Jamie's hard work in person..CO definitely knows how to create a buzz! I had a great time helping with the photo booth, chatting with attendees and watching guests enjoy the materials.

Here's a look at some of the items created for the event: These bright orange glasses, SoftStyle T-shirts and bandannas were a huge hit at Tech Cocktail! People snatched them up left and right. Even the bartenders were sporting bandannas. The bandannas were also a popular choice of prop at the interactive photo booth. Pictures from the booth displayed on rotation at the entrance to Stage on 6th. These watches were a fully custom piece. Tidy packaging made them easy to unpack, stack and hand out. Be sure to check out .CO's recap of the Tech Cocktail event and the rest of their experience at SXSW 2013!

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Sonic Promos Featured on the Small Business Version of Popular Network TV Show

Employers going undercover:  We’ve seen it done in large corporations with thousands of employees. In that case, it looks pretty easy for the big boss to travel incognito. But when you only have a staff of 12?

Sonic Promos President, Seth Weiner, takes the genre one step further in this film that highlights what small business (and promotional marketing) looks like from the inside.

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This Week at Sonic Promos 3.26.13

This week at Sonic Promos, we're working on...... plush blankets, T-shirts and other items for JK Moving's 9th Annual Drivers' Conference.... sunglasses and lens cloths for Imperium, to be distributed at upcoming trade shows. ... and recruiting materials for Kelley Drye.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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This Week at Sonic Promos 3.19.13

This week at Sonic Promos, we're working on...... journals and pens for Forrester Leadership Learning Seminars.... business card sticky packs, as part of Sonic Promos' sponsorship of the Institute for Excellence in Sales and Business Development (IES&BD). ... and various items for Zalco, to be distributed at an employee appreciation event.

"This Week at Sonic Promos" is a regular feature on our blog.Read all past posts here.Check in every week to see some of the work that's going on in our office.

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