This One Time... at Brand Camp

Come for creative product campaign ideas and branding advice. Stick around for obscure movie references.

WDSD?

Before you call anyone else, ask yourself- "WDSD?"

What Doesn't Sonic Do?

Because we do a lot. Way more than you might guess!

Here's a quick quiz for you. For each question below, identify the answer that Sonic doesn't do.






I would hope that you don't need help with questions 1-6, but we'll answer question 7 later this week!

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This Week at Sonic Promos 8.6.13

This week at Sonic Promos, we're working on...

... custom bed-shaped acrylic donation boxes for A Wider Circle. The mission of A Wider Circle is to help children and adults lift themselves out of poverty by providing home furnishings, free of charge, and leading educational workshops in shelters and schools.

... materials for Christ Fellowship's Amazing Event 2013.

... and T-shirts and hats for Newton's Noodles, a new fast casual restaurant opening in Washington D.C.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.

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This Week at Sonic Promos 8.2.13

This week at Sonic Promos, we're working on...

... mints, ear buds, highlighters and sticky flag books for Wilmer Hale.

... journal and pen combos for the Institute for Excellence in Sales & Business Development, to be handed out at sales seminars .

... and drawstring backpacks and T-shirt party favors for a Bat Mitzvah.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.

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This Week at Sonic Promos 7.23.13

This week at Sonic Promos, we're working on...

... photo frames for AAA in celebration of Jonathan Ogden's NFL Hall of Fame induction.

... tumblers, sticky note pads, illuminated car charges and pens for Baker Tilly's college recruiting program.

... and navy youth baseball caps for JCC MetroWest Camp Deeny Riback.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.

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Kanye Sure Knows How to Sell a T-shirt


(source)

MSN reported on Kanye West's private label T-shirt yesterday:

Poet Thomas Tusser famously said, "A fool and his money are soon parted." But it took a $120 plain white T-shirt designed by Kanye West (with French design house A.P.C.) to prove just how many fools exist. Priced at roughly a gazillion times the cost of a regular white T-shirt, this Egyptian cotton "Hip Hop T-Shirt" bears no visible difference from a dollar-store tee. Other than the words "A.P.C. Kanye" silkscreened on the inner neckline, of course- letting only the wearer know how willing he is to throw money down the toilet.

That's some pretty perfect commentary. I'm not really sure how to add to that.

At least he used Egyptian cotton.

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Summer Drinkware

If you haven't yet deduced this fact from our Facebook posts, we're pretty pro-happy hour at Sonic Promos. Especially in the summer. Is there anything better than a glass of... whatever... sipped outside during late summer daylight? We think not.

In honor of our favorite summer pastime, here are 5 drinkware items we'd gladly invite to happy hour.

Glass drinking jar. How cute are these? If you're on Pinterest, I'm sure you can think of a million and one uses for this item.

Glass jar with handle. Add a handle. Drink with greater ease.

Silicone pint glass. Glass jars are great, but if you're looking for something a little more durable, silicone is about as durable as it gets. You can bend, freeze, bake, bounce, microwave, and dish wash these puppies. They're FDA approved, non-toxic and BPA-free too. Perfect for a company picnic or for taking to the beach.

Game Day Cup. This piece has appeared on our blog more than once for good reason. We seriously love it, as do our clients and their customers and clients. Styled after the infamous red Solo cup, the Game Day Cup is double-walled and suitable for hot or cold beverages. Stain-resistant, odor-resistant and BPA-free.

Vino2Go. No summer drinkware list would be complete without the Vino2Go. For only the most sophisticated of day drinkers. We're the first to admit that this piece is pretty silly, but you can't deny it's functionality.

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This Week at Sonic Promos 7.9.13

This week at Sonic Promos, we're working on...

... a summer promotion item for Body Glove Mobile, to be sent to clients and prospects.

... water bottles for the Schusterman Family Foundation's REALITY programs.

... and apparel and sunblock for campers and staff of the Butler Camp.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.

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This Week at Sonic Promos 7.2.13

Take a peek at some recent client projects!

Mint boxes for Herndon, Virginia, used to promote local restaurants.

T-shirts, bags and display materials for Taste of Wheaton 2013, held last month in Wheaton, Maryland.

Golf items for BGC, to be distributed at their golf events throughout the summer.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.

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The Tab Bracelet

One of our favorite (and inexpensive!) items of late is this simple vinyl bracelet with tear-off tabs.

We find that they're an excellent tool to motivate and organize event attendees. As is the case with most promotional products, the power is all in how you use them. Read on to learn how this piece was used at two different events.

Family Obstacle Course-

A few months ago, Sonic staffed a table at a KazokuFit Family Obstacle Course Challenge. Every child that came to our table received sunglasses and a wristband. Each wristband had five removable tabs printed with numbers, as you see in the photo above. For each lap of the obstacle course completed, the bracelet-owner was permitted to tear off a tab and drop it into Sonic's raffle. 5 tabs, 5 potential entries. At the end of the event, we drew tabs and awarded gift cards to the prize winners.

Not only did the bracelets generate interest and draw attendees to our table, they also really motivated the kids to push themselves and complete additional laps.

Property Management Expo-

At a recent property management event, we used the tab bracelets to organize a scavenger hunt. Every person who visited the table was given a bracelet, a magnetic clip, a sticky flag booklet and the task of retrieving a promotional product from another booth at the expo. We kept a big bucket at our table to collect their promo finds.

Similar to the KazokuFit example, bracelet-wearers were allowed to tear off a tab for each promo item collected as an entry into our raffle. We gave away three prizes: a barbecue/music set, a Cosi gift card covering lunch for 10, and two Stormtech jackets.

The PMA Expo and Kazokufit Challenge were two very different events serving two very different markets- outdoor family-oriented activity versus indoor business expo- but the bracelets were a big hit at both. I think the biggest appeal, at least from our perspective, is that they helped generate conversation. Let's face it; trade shows and expos can sometimes be a little awkward. Anything that helps break the ice is a big win in our book!

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This Week at Sonic Promos 6.25.13

This week at Sonic Promos, we're working on...

... drawstring backpacks, Malibu sunglasses and Game Day cups for Broadway Technology, to be distributed at college recruiting events this summer and fall.

... items for Vertex that were gifted to their corporate clients attending the US Open earlier this month.

... and colorful racerback tank tops and reversible pinnies for Texas Play Hard women's lacrosse league and camp.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.

Continue reading
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