Every year, Pantone selects a Color of the Year. 2012 was the punchy Tangerine Tango. Their top pick for 2013 comes from the opposite side of the color wheel. Say hello to Emerald green!
Pantone's choice of color has a lot of influence, inspiring everything from beauty products to fashion trends and home decor. Expect to see a lot of green on the shelves this year.
Why emerald? Executive Director of the Pantone Color Institute Leatrice Eiseman explains, "It's a color of growth, renewal, healing, unity and regeneration- words we're all so in need of at this point of history."
"The entire green family has been so strong, upcoming through the '90s as we're paying attention to nature, so the family isn't new, but what we needed to look at and revisit was the psychological background: Emerald is such a balanced color, and balance is something to pick up on and listen to," she adds (source).
Like many industries, we rely on the Pantone Matching System (PMS) Color Chart in promotional products to communicate imprint colors with our clients and vendors, so I always find the color announcement to be pretty exciting.
What are your thoughts on Emerald? I bet Starbucks is pleased!