This week at Sonic Promos, we're working on...

... flashlights and perpetual calendars for Hirshson Design Group.

... bookmarks for elementary school students to promote Matsunaga's Read-a-Thon over winter break.

... and compressed T-shirts for Chevron.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.

I am a lifelong Washington Capitals fan.  When I was a kid, my parents would take my brothers and I to the old Capital Centre a few times each year.  Back then the seats, hot dogs and beer cost as much as one seat does now.  But I digress.  Perhaps the one thing that has always been constant is the marketing and promotion at the games.  Years ago it was free pucks, or sticks or a t-shirt with a player’s name on it.

Nowadays, companies have changed some of their promotional tactics to keep their reach large but their expense small.  Today’s example:  Chipotle.  During each game, when there is a random break in the action, the video screen will show a video of SlapShot (the Capitals mascot) walking into a Chipotle and having burritos made up which he then brings into the stadium and throws out to the crowd.  The video can be seen here:

At the last game I went to, I was lucky enough to catch one of the burritos.  I was so excited (and hungry).  However, the hunger turned into a bit of disappointment as I soon realized that it was not a burrito but rather a compressed t-shirt wrapped in foil and made to look like a burrito.  This soon changed when I realized that the “shurito” had a Free Burrito gift card on it.  Pretty cool.

I will say that the shirt itself was pretty uncool.  One color imprint on one side and on the left chest no less.  This was a great opportunity for Chipotle to have a cool design or at least a QR tag that I could scan with my phone while at the game.

I was still pretty psyched to catch one.  You can see the pictures below.  As you will see, I have two now.  The one I caught (unopened) and the one the guy next to me caught.  His response “Sure you can have this.  What am I gonna do with this boring shirt, especially when I am going to the bars after this.”