I am a lifelong Washington Capitals fan. When I was a kid, my parents would take my brothers and I to the old Capital Centre a few times each year. Back then the seats, hot dogs and beer cost as much as one seat does now. But I digress. Perhaps the one thing that has always been constant is the marketing and promotion at the games. Years ago it was free pucks, or sticks or a t-shirt with a player’s name on it.
Nowadays, companies have changed some of their promotional tactics to keep their reach large but their expense small. Today’s example: Chipotle. During each game, when there is a random break in the action, the video screen will show a video of SlapShot (the Capitals mascot) walking into a Chipotle and having burritos made up which he then brings into the stadium and throws out to the crowd. The video can be seen here:
At the last game I went to, I was lucky enough to catch one of the burritos. I was so excited (and hungry). However, the hunger turned into a bit of disappointment as I soon realized that it was not a burrito but rather a compressed t-shirt wrapped in foil and made to look like a burrito. This soon changed when I realized that the “shurito” had a Free Burrito gift card on it. Pretty cool.
I will say that the shirt itself was pretty uncool. One color imprint on one side and on the left chest no less. This was a great opportunity for Chipotle to have a cool design or at least a QR tag that I could scan with my phone while at the game.
I was still pretty psyched to catch one. You can see the pictures below. As you will see, I have two now. The one I caught (unopened) and the one the guy next to me caught. His response “Sure you can have this. What am I gonna do with this boring shirt, especially when I am going to the bars after this.”