The problem with the cutting edge is that someone has to bleed.
- Zalman Stern

In promotional marketing, your materials can stay on the cutting edge when you make them bleed. Fully.



A "full bleed" might sound somewhat disturbing in every day conversation, but in the printing world it refers to color that goes beyond the border of a final image. During the printing process, sometimes items shift almost imperceptibly as colors are added. Well, the shift will seem imperceptible when the item's border includes a full bleed. If the color ends before the edge of the item, leaving a contrasting border, the human eye can almost always see the slight narrowing of color around the edge, making the entire piece seem a bit off-center.