Multiple color imprints require additional run charges on promotional products like pad-printed portfolios or screen-printed apparel, but other items (think digital mouse pads, notepads, and sublimated drinkware) are priced to include a full color decoration by default. 

If you're already paying for full color decoration, make the most of it! 

In the example above, Seamless, a popular online food delivery service, increased the 'wow factor' of their screen cleaner promotion by printing a colorful image of take-out food behind their logo. Visually, the design is more appealing than a bland white background, and it helps explain Seamless' service to those not in the know.