It's no secret that buying in bulk lowers the price per item. Anyone who has joyously departed Costco with a hundred rolls of toilet paper or a 2-gallon bottle of ketchup can attest to this. Bargain shoppers, unite! Quantity price breaks are often summarized in a price grid, frequently with the minimum quantity listed in the left-most column. For many small businesses, the left column is a familiar place to be. If your average order generally leans to the left, read on to learn a few tricks that can help you reach preferred price breaks.

Request a copy change. A copy change is just that- a change to the copy/written text of a design. With many promotional products like screen-printed T-shirts, magnets and awards, you have the ability to change a portion of the imprint on some of the order for a small charge. Keep in mind that there may be some restrictions- you will likely need to order at least the minimum quantity for each imprint, and the imprints may need to use the same color ink(s).





Organize a group buy. Another way to use copy changes to your advantage? Consider group buying.

Many organizations have multiple branches/offices, and they all require marketing materials. Unfortunately, more often than not each branch makes their own ordering and purchasing decisions. A smarter strategy would be to organize a group buy with copy changes. Not only do you achieve a higher total quantity and thus better price break, you also ensure consistent branding. 

For a great example of a group purchasing program, read more about the J-SERVE T-shirts here.

Consolidate your orders. Many of our clients order promotional items several times throughout the year. A couple hundred T-shirts for a spring clean-up event, another couple hundred for a company picnic, and a few dozen for summer kickball on the National Mall or in the park. With a little advance planning, it's relatively easy and very cost-effective to consolidate those three orders into one order with two copy changes. Even if you save just $0.75 per shirt, across 400 shirts that's $300 left to spend on other marketing projects throughout the year!

Spend some time reviewing your promotional plans for the year, and consider where you might be able to save a few dollars. If you need additional guidance- 301.869.7800- we are here to help.