Blog entries - August 2012

National Graphic Designer Appreciation Day

Lindsay Hixson — Thu, 30 Aug 2012 09:00:00 +0100

(source)

I have no clue if such a day even exists. If it does, odds are it's probably not today.

But here on our blog, we deem it so.

In honor of this "holiday", I'd like to dedicate today's post to our fantastic design team at Sonic Promos. Michael Fritz and Rahmie Santoso work behind the scenes to support our staff and wow our clients. Their hands touch every order, at multiple stages.

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Staff Favorites

Lindsay Hixson — Wed, 29 Aug 2012 09:00:00 +0100

"Which products do you really like?"

Clients ask us that question all the time. We never know quite how to respond, because every product that we recommend for a project is one we honestly believe to be a great choice.

I suppose, though, that what they're really after is our personal opinion, not our professional opinion. And like "neutral" parents, we'd be lying if we said we ...

This Week at Sonic Promos 8.28.12

Lindsay Hixson — Tue, 28 Aug 2012 09:00:00 +0100

This week at Sonic Promos, we're working on...

... fully custom woven crew socks for the USO. The first two pictures show the prototype at different angles. The third image is the origi...

Less Is More: Jars of Jam and Sonic's Signature Collection

Lindsay Hixson — Thu, 23 Aug 2012 09:00:00 +0100

As a kid, I never understood the adage "less is more". That's probably because when we're young, we think everything is pretty great. And a greater amount of great things can only be... greater.

Two bowls of Cinnamon Toast Crunch cereal was better than one. A full hour of recess was more exciting than 15 minutes. And...

Sonic Promos Makes the 2012 Inc. 5000 List

Lindsay Hixson — Wed, 22 Aug 2012 09:00:00 +0100

We have some exciting news to share! It's even more exciting than additional floor space and office baseball!

Inc. Magazine ranked Sonic Promos on its sixth annual 5000 List, a ranking of the nation's fastest growing private companies. We came in at number 3,373. Spot our name below!

Among Advertising & Marketing...

This Week at Sonic Promos 8.21.12

Lindsay Hixson — Tue, 21 Aug 2012 17:13:44 +0100

This week at Sonic Promos, we're working on...

... pens, carabineers, and spirit items for Montgomery College. Is it time to go back to school already?!

... aluminum water bottles, umbrellas, pens and pink items galore for the Tigerlily Foundation. Founded by Maimah Karmo, a five year br...

Ch-ch-changes

Lindsay Hixson — Thu, 16 Aug 2012 18:46:19 +0100

Exciting times at Sonic. We've expanded!

Walk through here, and you will find...

... a new wing! And cheerful, Sonic-red walls. We're absolutely thrilled!

Sure it could use some more furniture, but unt...

This Week at Sonic Promos 8.14.12

Lindsay Hixson — Tue, 14 Aug 2012 09:00:00 +0100

This week at Sonic Promos, we're working on...

... T-shirts for the Washington Kastles, commemorating yet another record-breaking season. The Kastles will head to the WTT Championships in Charleston, SC this September to defend last year's title. We'll be rooting for them to pull it off, continuing their 30 game winning streak, the second longest in pro sports history...

This Week at Sonic Promos 8.7.12

Lindsay Hixson — Tue, 07 Aug 2012 20:00:23 +0100

This week at Sonic Promos, we're working on...

... double wall tumblers and banners for MidCap Financial, to celebrate reaching the $1 billion milestone.

... pens and watermelon lip balm for a Heart Walk benefiting the American Heart Association.

What's Trending Now: Stylus Pens

Lindsay Hixson — Thu, 02 Aug 2012 09:00:00 +0100

Stylus pens have experienced a wave in popularity in the last 10 years. In the late 1990s and early 2000s, when Palm Pilots and small PDA devices were new to the market, styluses were used regularly. This is because these early technologies used resistive touch screens, screens that respond to and register pressure. Resistive touch screens are not particularly responsive to fingers, so a stylus was extremely helpful, e...

Evolution of Popular Logos

Lindsay Hixson — Wed, 01 Aug 2012 09:00:00 +0100

I came across an interesting article by Nicholas Tart on the Retire@21 blog today: 17 Evolutions of Your Favorite Logos.

It's fascinating to see how much has changed, and across a very short period of time in many cases.

You know on makeover shows when people comment, "you look like you've lost 10 years!"? I feel that way about the Apple logo in 1976. What a difference. It's ...