Happy [belated] New Year!
The entire Sonic office is looking forward to another successful year, but before we get too far into 2011 we'd like to revisit our favorite projects from 2010.
For additional photos and project details, please view our case studies library.
Sonic Drinkware Self Promotion
In January, Amanda developed a drinkware set to thank Sonic's top clients for their continued business and to welcome the year ahead. Amanda selected the Double-Wall Ceramic Coffee Mug and the To-Go Tumbler for this self-promotion after evaluating the newest drink items on the market at the 2010 PPAI Show in Las Vegas. The items were imprinted with Sonic's Starbucks-inspired logo and packed with a personal card bearing each sales representative's favorite coffee quote.
These drink items proved to be two of our best sellers in 2010, generating over $17,000 in business.
SMC Dental Care Promotion
In April, Seth worked with Southern Management Corporation (SMC) to develop a promotional products campaign that would encourage employee participation in SMC's "Passport to Wellness" health-and-wellness campaign. The first phase of the program focused on dental care, and Sonic Promos created a Pocket Dental Kit to be distributed at corporate wellness fairs. The custom kit contained dental floss and an educational wallet card that explained program details and highlighted proper brushing and flossing techniques.
The Pocket Dental Kit was a huge success, and SMC calculated that 40% of their employees scheduled dental exams, earning 20 points on their passports.
PAS Road Show Mailer Series
In June and September, Lindsay organized a three-part mailer series with Professional Accounting Solutions (PAS) to announce and generate interest in their Fall Road Shows. The main goal of Mailer 1 was to create a lasting first impression and boost booth traffic at an upcoming trade show. Mailers 2 and 3, sent later in the fall, sought to incite face-to-face appointments with key decision makers.
The first mailer adopted a "PASsport theme" and presented recipients with a debossed leather passport holder and informative marketing materials packed in a custom box. Mailers 2 and 3 shared the common theme of "back office pain", a play on PAS's tagline "The Experts in Back Office Solutions for Hospitality". They contained an imprinted wooden hand massager and a custom pain relief kit, respectively.
PAS reported surges in web traffic and call volume after each and every mailer, and Mailer 1 resulted in several face-to-face meetings that ultimately led to a multi-million dollar contract.
Gold Eagle Product Rollout with Wal-Mart
In October, Gold Eagle Company, an innovator and leader in product development, manufacturing, marketing, and distribution of branded engine performance and maintenance chemicals, contacted Sonic to help them promote the rollout of a new product at more than 1,000 Wal-Mart locations nationwide.
Sonic Promos designed, created, fulfilled, and helped to implement every element of the program. A total of 1,050 Wal-Mart locations received a promotional package of 50 die cut plastic bags stuffed with three decals and a custom scratch-off card. When revealed, the scratch-off card presented the consumer with a $2 discount on the purchase of one of three branded engine products.
Prior to working with Sonic, Gold Eagle had seen less than a 2% return on their promotional packages. This rollout program has so far resulted in sales that have more than doubled its overall cost.
2010 was certainly a great year, and we're looking forward to another twelve months of creative work.
Happy [belated] New Year!