This One Time... at Brand Camp

A SHORT DESCRIPTION ABOUT YOUR BLOG

This week at Sonic Promos, we're working on...


... summer amenity kits and tumblers for new members of the JCCGW.

... various items for Snuggle and All detergent, to be distributed at a Nascar event.

... and polo shirts for "On Par for Pink", Tigerlily Foundation's 1st annual celebrity golf classic, going on today May 9th in Lansdowne, Virginia. Best of luck for a successful event, Tigerlily! We hope the weather holds out for you!

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


Between random samples, showroom samples, client projects and our personal water bottles and tumblers, there is a lot of drinkware floating around 435 East Diamond Avenue. Some pieces find their way onto a showroom shelf or to a corner in the office kitchen, but most of them get tossed into jumbled boxes and storage containers.

Julianne spotted a smart storage solution on a blog yesterday, and we just might have to put it in practice.


We thought our clients and readers- especially those with crowded supply closets- might appreciate this trick as well. Enjoy!

All photos from Spinning Our Webb- thanks for sharing this great tip, Heather!


Another staff interview for you this morning! Debbie's up to bat today.

You may not know Debbie personally, but if you've done any work with Sonic in the last decade, I guarantee you've seen her name. Debbie Bostin is Sonic's head Customer Service Manager/Production Manager, and we'd be lost without her. Your orders would likely be lost too... literally.

So, next time you receive an order acknowledgment or a tracking number from her, shoot her an email back to let her know she's THE BEST (inside joke- you'll see below).

Meet Debbie:

How long have you been working at Sonic Promos?
Nine years, but it seems like just yesterday that I started...

What role(s) do you play here?
I'm Sonic's head Customer Service Manager. Basically, that means I make sure all orders get done correctly. I handle every step that occurs between sending in the purchase order and sending the client their tracking number.

Best part of the job?
Well- I must tell the truth on this- I work from home. I have to say, that's the biggest perk to the job. I also enjoy that I get to talk and interact with all sorts of people throughout the day, and I really love making sure every project gets done perfectly.

Worst part of the job?
Hmm, this is tough. I think the worst part of the job is dealing with UPS and FedEx. Sadly, they cause me tons of grief. I would really love to explain to every client that I have zero control once an order goes out for delivery. I try to intervene, I really do, but once a shipment is on the truck, there never seems to be anything they can do. They should really hire me- I truly think I could fix them and get packages where they need to go- but that's a conversation for another day.

What's your favorite kind of project to work on?
My favorite kind of project to work on is one in which the item is created overseas. Those projects are typically really big in size with intricate design. It takes a lot of work to make sure everything goes smoothly- organizing pre-production samples and reviewing detail after detail. It's really exciting to oversee the process from start to finish, especially getting to see the final result.

What do your coworkers love to tease you about?
Oh my, the list is endless. My age (I'm the oldest employee at Sonic), that I yell at everyone, that I type in all caps, that I repeat myself all the time, that I think everything is the BEST, that I love Fridays, and so much more.

Keep reading for more staff interviews in the coming weeks. In case you missed it-
Meet Rahmie
Meet Jen
Meet Mallory
Meet Lindsay
Meet Jamie
Meet Seth
Meet Julianne
Meet Caitlin
Meet Josh
Meet Courtney
Meet Tarika


This week at Sonic Promos, we're working on...

... cotton totes for a children's event sponsored by Cantor Fitzgerald, BGC, and Newmark Grubb Knight Frank.

... debossed journal books for a banquet celebrating student leaders at the McIntire School of Commerce of the University of Virginia.

... and desk organizers for Wilmer Hale.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


Time for another staff interview!

Tarika (pronounced like Erica with a T) Hammernik is a recent addition to our art team. We're so thrilled to have her at Sonic, and you should be too! She plays a huge role in making sure your materials look sharp!

Meet Tarika:

How long have you been working at Sonic Promos?
I'm pretty new to the team! I started working here mid-February 2013, so a little over two months.

What role(s) do you play here?
I am a graphic designer, production artist and more. I do a wide range of work, but to put it simply: I make our clients' design and product needs a visual reality. I also take care of our personal design projects and make sure we stay on-brand.

Best part of the job?
I get to be creative and practice what I love on a day-to-day basis! That being said, I also enjoy the routine work. A certain amount of repetition is calming in life. We also recently upgraded to Macs in the art department- that's definitely a bonus!

Worst part of the job?
Sometimes a clients' vision, however nice it may be, won't work for a certain product. I have to be the one to spoil their ideas! To remedy this, I can come up with an alternative design or have one of our brand managers find another product that better suits the artwork.

What's your favorite kind of project to work on?
I really enjoy the more creative projects that come our way. I especially enjoy those that need art done completely from scratch. Projects of this kind give me an opportunity to use my illustration skills. Our in-house design projects tend to offer a lot of creativity as well!

What do your coworkers love to tease you about?
Pretty soon they'll figure out how dorky I am, but as of now, I'm in the clear.

Keep reading for more staff interviews in the coming weeks. In case you missed it-
Meet Rahmie
Meet Jen
Meet Mallory
Meet Lindsay
Meet Jamie
Meet Seth
Meet Julianne
Meet Caitlin
Meet Josh
Meet Courtney