This One Time... at Brand Camp

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We share a lot of links at the office; everyone at Sonic is a pretty big fan of Thought Catalog and BuzzFeed, in particular. So, in honor of 12/12/12 12:12, here are 12 things we deem worthy of your special minute.

1. 19 People Who Are Having a Way Worse Day Than You

2. Patient Dog with His Best Friend

3. Cats in Christmas Trees

4. Maddie the Coonhound

5. 20 Cats As Fonts (Papyrus cat... I die.)

6. Concerned Penguins

7. Unfortunate Nicolas Cage Email Attachment

8. Some Really Awesome Rooms

9. The 50 Best Animal Photos of 2012

10. Dogs Worried About the Apocalypse

11. Mashup of 2012 Pop Songs

12. Sneaky Hate Spiral (a classic.)

Happy 12/12/12 12:12! Now get back to work.


This week at Sonic Promos, we're working on...

... fun T-shirts for Gene's Johns, a family-owned portable sanitation business in Germantown, Maryland.

... Brookstone wine openers for BGC Partners.

... and rotate flash drives and screen cleaners for WMC Global.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


Every year, Pantone selects a Color of the Year. 2012 was the punchy Tangerine Tango. Their top pick for 2013 comes from the opposite side of the color wheel. Say hello to Emerald green!

(source)

Pantone's choice of color has a lot of influence, inspiring everything from beauty products to fashion trends and home decor. Expect to see a lot of green on the shelves this year.

Why emerald? Executive Director of the Pantone Color Institute Leatrice Eiseman explains, "It's a color of growth, renewal, healing, unity and regeneration- words we're all so in need of at this point of history."

"The entire green family has been so strong, upcoming through the '90s as we're paying attention to nature, so the family isn't new, but what we needed to look at and revisit was the psychological background: Emerald is such a balanced color, and balance is something to pick up on and listen to," she adds (source).

Like many industries, we rely on the Pantone Matching System (PMS) Color Chart in promotional products to communicate imprint colors with our clients and vendors, so I always find the color announcement to be pretty exciting.

What are your thoughts on Emerald? I bet Starbucks is pleased!


In last week's post about our new logo, I briefly mentioned some of the changes we experienced as an agency this year, including the addition of new staff members.

These awesome individuals have been members of our team for several months now, but it occurred to me that we sort of skipped proper introductions. So, over the course of the next few months, I'll be posting short staff interviews. First on deck? Graphic Designer Rahmie Santoso.

Meet Rahmie:

How long have you been working at Sonic Promos?
I've been with Sonic since June 2012.

What role(s) do you play here?
I play many roles in the art department: Graphic Designer, Production Artist, Expert Paper Cutter and Creative Instigator. I see design projects through from concept to creation, and I make sure art is vendor-ready for production. I also create and prep all of our in-house art, from business cards to letterhead and documents, making sure that everything is cohesive and in line with Sonic's branding guidelines.

Best part of the job?
Creating! It's what I love; it's what I'm good at. Designers aren't limited to just logos and flyers. We're problem solvers. We help companies display themselves in a way that achieves the goals they seek.

Worst part of the job?
I have to say the only negative for me is the commute. I travel an hour to and from work. But, I really love that I can work from home when needed.

What's your favorite kind of project to work on?
I like projects that challenge me creatively. Branding or re-branding a company is always fun! As the designer, you have to put a lot of thought and time into figuring out how to create a look that suits the client. It's always different.

What do your coworkers love to tease you about?
Here at Sonic, we're a big family, and joking is what we do best. From getting teased about wearing leggings as pants (guilty), to having things tossed at me, to getting my face Photoshopped on someone else's body... the jokes and teasing vary from day to day.


This week at Sonic Promos, we're working on...

... flashlights and perpetual calendars for Hirshson Design Group.

... bookmarks for elementary school students to promote Matsunaga's Read-a-Thon over winter break.

... and compressed T-shirts for Chevron.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.