This One Time... at Brand Camp

Come for creative product campaign ideas and branding advice. Stick around for obscure movie references.

Welcome Marsha Glazer

The Sonic team expanded several weeks ago, and I'm ashamed I haven't mentioned it on the blog until now! In mid-September, Marsha Glazer joined our staff as the new Director of Strategic Accounts, and we are all so thrilled to have her on board.

I will post a fun staff interview soon, but in the meantime, I thought I'd share a few of Marsha's favorite product finds from the recent CPPA trade show. She has great taste. Welcome to Sonic, Marsha!
Arusha-Insulated-Jacket Custom
The Arusha insulated jacket features a graphic pattern woven with a water-resistant coating and water-repellent finish.
Bike-Light-Set Custom
This pair of bike lights- clear for front, red for back- can be set to steady-on, slow-flashing or fast-flashing.
Chalkboard-Calendar Custom
There are so many fun calendar options for 2015; we love this chalkboard item.
Coleman-Dual-Compartment-Cooler Custom
This printed Coleman cooler has dual compartments and antimicrobial protection to resist odor, mildew, and mold.
Printed-Utility-Tote Custom
Three different prints are offered in this canvas utility tote.
Wrap-Cardigan Custom
The Women's Cardigan Wrap from Charles River Apparel is made of soft Supima Cotton.

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UMD First Look Fair Scratch-off Cards

The First Look Fair is one of the longest running involvement traditions at the University of Maryland. The event draws more than 500 student clubs and organizations, campus departments and services, local vendors, and community service agencies. The festive atmosphere is the perfect place for students to gather resources, learn more about how to get involved, and connect with their peers. It's a fantastic opportunity to discover everything that the University of Maryland has to offer.
Table-at-Student-College-Fair
First Look Fair 2014 was held on September 17th and 18th. Sonic Promos assisted UMD's Academy for Innovation and Entrepreneurship with scratch-off cards and prizes to attract and engage students. Client Brooke Smith comments on the event:

We handed out all 500 of the scratch-off cards at the UMD First Look Fair. Students loved them! We actually ran out half way through the second day. They thought it was a fun and clever way to win prizes. Prizes included a t-shirt, sticker, dairy coupon and brainstorming kit.
College-Fair-Scratch-Off-Card
Student-Scratch-Off-Card
Scratch-off cards are a simple and inexpensive way to entertain attendees at a fair or conference. We frequently recommend them to our clients. Contact your rep at Sonic to brainstorm an activity for your next event.

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Pill Bottle Swag at BlogHer Conference

A few weeks ago, Buzzfeed posted an article titled "Is This Pill Bottle the Most Inappropriate Swag Ever?" about a questionable promo item distributed at this year's BlogHer Conference. Here is a picture of the offending handout:
Pill-Bottle-Promo Custom
The promotional pill bottle, branded for a toy company named Bright Starts, contained candy, but closely resembled a prescription pill bottle. A little too closely for some.

BlogHer is one of the nation's biggest conferences for female bloggers, many of whom are mommy bloggers and parents. Several attendees were dismayed by this choice of handout, as we all know children can easily mistake prescription medication for candy, and drug overdose is a serious concern.

Though Sonic wasn't involved with this promotion in any way, of course we have an opinion. What's our take?

Though we agree this item might not have been the best choice for a company like Bright Starts given the event and audience, we do think the negative attention is a little overblown. Usually with food items, the expectation is that the recipient will consume it during the conference, not bring it home. And, if an attendee did choose to bring this item home, we'd hope they would exercise caution and not give it to their child.   

So again, it wasn't the wisest choice, but it certainly was not the Most Inappropriate Swag Ever. 

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This Week at Sonic Promos 7.29.14

Another Tuesday, another "This Week at Sonic Promos" post. Read about a few of the projects keeping our team busy this week, and take away inspiration for your next event or program.
BAKER-TILLY-Recruiting-Materials-2014 Custom
Sonic Promos worked with Baker Tilly to create a menu of materials for college recruiting events this fall. Items range from pens and ice scrapers to vibration speakers and mobile power banks.
SIGMA-TAU-Summer-Tees Custom
These T-shirts will be worn by Sigma-Tau employees at a summer picnic.
AUSTIN-ACES-Lanyards-Hats Custom
July 2014 marked the inaugural season for the newest addition to Mylan World TeamTennis, the Austin Aces. Sonic Promos assisted with merchandise and apparel, in addition to red foam hats for fans and red lanyards for season ticket holders.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.

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This Week at Sonic Promos 7.22.14

Was our last "This Week at Sonic Promos" post really on June 10th? Oops! We have some catching up to do! Read on to see what we've been working on this past month.
FLUOR-LANES-Polo-Shirts Custom
These polo shirts and hats were worn by Fluor-Lanes staff at a golf tournament benefitting breast cancer awareness.
INSIDE-LACROSSE-Recruiting-Event Custom
Next Level T-shirts and red water bottles were sold or handed out at the Inside Lacrosse Recruiting Invitational summer event for high school-aged players.
NPS-Fort-Stevens-Event Custom
The National Park Service celebrated the 150th Anniversary of the Battle of Fort Stevens on the weekend of July 11-13. Volunteers wore gold hats and polo shirts, and early attendees received full color fans to keep cool in the heat.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.

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Recent Client Photos

Many of the marketing materials that we create at Sonic are used for specific events, and we love it when clients share photos with us after the big day. Here are some of the photos we received last week:
H-2-Capital-Partners-Mugs Custom
Max and Judah are pictured enjoying a warm drink from the mugs we printed for H/2 Capital Partners.
Monument-Realty-Bloom-Tents Custom
Monument-Realty-Bloom-Bags Custom
Monument-Realty-Bloom-Bubbles Custom
Monument-Realty-Bloom-Water Custom
On June 7th, tents, balloons, table throws, bottled water, nylon bags, T-shirts, bubbles, pens and crayons accessorized an afternoon Open House and Twilight 5K & Walk hosted by Monument Realty to promote the Bloom Montgomery Village housing community.
Aish-DC-Hot-Cold-Packs-Table Custom
Aish-DC-Hot-Cold-Pack-Table-Number Custom
These hot/cold packs served double-duty as table place cards and take-home party favors during a brunch for Aish DC.

Thank you for sharing, H/2, Monument and Aish DC, and keep the photos coming!

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Good Luck, MRP Realty!

Today's post is dedicated to client MRP Realty, whose Washington Harbour property is a finalist for the 2014 TOBY Award for Best Renovated Building.
MRP-Toby-Presentation-Flash-Drives
These branded USB flash drives were used to share their on-site presentation with judges. The TOBY Awards will be held tomorrow evening, Thursday June 12th.

Best of luck, MRP and Washington Harbour!

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This Week at Sonic Promos 6.10.14

Another Tuesday, another round of This Week at Sonic Promos. Read on to see a few of the items coming out of Sonic's office this week.
HanleyWood1
HanleyWood2
These materials were created for an event hosted by Hanley Wood, a real estate media firm based in Washington DC that serves the commercial and residential construction industry. The cocktail party items- napkins, mints and stirrers- were branded with the logos of sponsors like Kohler and Whirlpool. The cable kits and scarves were distributed as gifts.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.

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For Broncos Fans

Do we have any Denver fans reading this blog? If so, this picture is for you:
Broncos-Super-Bowl-Shirts Custom
(source)

Whomp whomp. Sorry, that wasn't nice. We're (mostly) Redskins fans in this office, so we feel your pain. Except I'm sure a loss stings a lot more when you actually make it to the Super Bowl.

As we've written about before, the United States sends a lot of used apparel to developing countries. Sometimes even brand new apparel, as is the case with the Broncos T-shirt above.

To prepare for the buying frenzy of emotional fans post Super Bowl, merchandise must be printed and delivered days before the game's outcome is determined. The NFL used to destroy all merchandise produced for the game's loser, but thanks to an agreement with World Vision, these items now get shipped overseas to those in need. The only requirement is that merchandise be distributed outside of the United States.

So, if you're a die-hard fan determined to nab a tee for yourself, better book an international flight. Though really, who would want a memorandum of that game?

Again, sorry Denver.

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This Week at Sonic Promos 6.3.14

The official start of summer may still be a few weeks away, but as far as our office is concerned, summer has already begun. Today's edition of "This Week at Sonic Promos" features two very summery projects: custom lip balm and picnic gifts. Read on for more details.
TOTALWINE LipBalm Custom
As of mid-May, you can purchase drink-flavored lip balm at Total Wine & More stores. Flavors include Margarita, Mojito, Pina Colada, Strawberry Daiquiri, Dark & Stormy and Rum & Coke. Which one would you pick?
BGC SummerPicnic Custom
Cantor Fitzgerald and BGC worked with Sonic to develop a menu of summer picnic items for use throughout the summer: boat totes, umbrellas, beach towels, beach balls, sunscreen and ear buds.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.

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