I recently had the opportunity to spend a night at the Aloft Hotel in Dallas. Aloft is one of nine brands under Starwood Hotels & Resorts Worldwide.
Aloft positions itself as a modern, fresh and fun destination, and I certainly felt that theme as a guest, in every detail, right down to the mini bath products and other hotel freebies.
The hotel's decor was gorgeous- my room, the lobby and common areas, truly every space- but working in promotional products, it's the little branded details that really catch my attention.
Take the notepad and pencil above, for example. How stinkin' cute are they?
They're not just cute, they're a smart use of promotional products, and they embody a best practice by which I like to abide.
The best practice I'm referring to is asking yourself, with every project- can it be just a little bit better?
With notepads, adhesive or non-adhesive scratch, standard decoration includes a 4-color process sheet imprint with optional full bleed. Many businesses just print their logo at the top, maybe a phone number or website at the bottom of the pad, and call it a day. To me, that seems like a waste. You've already paid for the entire sheet imprint, so why not get playful with design and create something more attention-grabbing?
Aloft upped the ante on a simple notepad (without upping their piece price) with the addition of the "a-list" ghost imprint. It's very subtle, and I'm sure many guests wouldn't pay it a second glance, but to someone like me who appreciates a good pun and clever design, it added a little something to my experience.
Take a lesson from Aloft, and before you sign off on your next promotional piece, take a moment to ask yourself (or to ask your trusted promotional rep)- can it be just a little bit better?