This One Time... at Brand Camp
Come for creative product campaign ideas and branding advice. Stick around for obscure movie references.

Good Luck, MRP Realty!

Today's post is dedicated to client MRP Realty, whose Washington Harbour property is a finalist for the 2014 TOBY Award for Best Renovated Building.
MRP-Toby-Presentation-Flash-Drives
These branded USB flash drives were used to share their on-site presentation with judges. The TOBY Awards will be held tomorrow evening, Thursday June 12th.

Best of luck, MRP and Washington Harbour!


This Week at Sonic Promos 6.10.14

Another Tuesday, another round of This Week at Sonic Promos. Read on to see a few of the items coming out of Sonic's office this week.
HanleyWood1
HanleyWood2
These materials were created for an event hosted by Hanley Wood, a real estate media firm based in Washington DC that serves the commercial and residential construction industry. The cocktail party items- napkins, mints and stirrers- were branded with the logos of sponsors like Kohler and Whirlpool. The cable kits and scarves were distributed as gifts.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


For Broncos Fans

Do we have any Denver fans reading this blog? If so, this picture is for you:
Broncos-Super-Bowl-Shirts Custom
(source)

Whomp whomp. Sorry, that wasn't nice. We're (mostly) Redskins fans in this office, so we feel your pain. Except I'm sure a loss stings a lot more when you actually make it to the Super Bowl.

As we've written about before, the United States sends a lot of used apparel to developing countries. Sometimes even brand new apparel, as is the case with the Broncos T-shirt above.

To prepare for the buying frenzy of emotional fans post Super Bowl, merchandise must be printed and delivered days before the game's outcome is determined. The NFL used to destroy all merchandise produced for the game's loser, but thanks to an agreement with World Vision, these items now get shipped overseas to those in need. The only requirement is that merchandise be distributed outside of the United States.

So, if you're a die-hard fan determined to nab a tee for yourself, better book an international flight. Though really, who would want a memorandum of that game?

Again, sorry Denver.


This Week at Sonic Promos 6.3.14

The official start of summer may still be a few weeks away, but as far as our office is concerned, summer has already begun. Today's edition of "This Week at Sonic Promos" features two very summery projects: custom lip balm and picnic gifts. Read on for more details.
TOTALWINE LipBalm Custom
As of mid-May, you can purchase drink-flavored lip balm at Total Wine & More stores. Flavors include Margarita, Mojito, Pina Colada, Strawberry Daiquiri, Dark & Stormy and Rum & Coke. Which one would you pick?
BGC SummerPicnic Custom
Cantor Fitzgerald and BGC worked with Sonic to develop a menu of summer picnic items for use throughout the summer: boat totes, umbrellas, beach towels, beach balls, sunscreen and ear buds.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


Best Seats in the House

Good morning! We hope you had a wonderful Memorial Day Weekend. In honor of the new season, we have a fun summer-themed client project to share with you today.
Bear-Creek-Seat-Cushion Custom
Bear Creek Mountain Resort & Conference Center is sponsoring six seats at Coca-Cola Park (the ballpark of Lehigh Valley IronPigs Minor League Baseball) for the 2014 baseball season. The prize seats are designed to resemble a chair lift, and Sonic Promos assisted with customized chair pads.

During the first inning of each home game, six lucky fans will be named winners and relocated to the chair lift seats for the duration of the game. They'll also receive PA and video board recognition, a free hot dog and soda, and a branded seat cushion to take home.

Locals, take yourself out to the ballgame!


This Week at Sonic Promos 5.20.14

Good morning! Looking for product ideas for your next promotional project? Check out some of the items Sonic recently created for client events and programs.  
AAA Nascar Custom

AAA NascarTees Custom
Lanyards, totes, T-shirts, car chargers and key chain tools for AAA's NASCAR activation.
UMD Coasters Bags Custom
Debossed leather coasters and reusable tote bags for the University of Maryland's College of Behavioral and Social Sciences.
BGC MasonJars Coozies Custom
Coozies and mason jar mugs for a BGC BBQ event.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


This Week at Sonic Promos 5.6.14

Happy Tuesday! Scroll down to read about client work that has been keeping us busy at the Sonic Promos office recently. We hope these items inspire your next project! 
WOODLANDLANDING Custom
Water bottles, tote bags and jump ropes were created for Southern Management's Woodland Landing property outreach.
SNUGGLEALL Nascar Custom
These laundry bags, tumblers, chairs and phone covers will be distributed as part of All/Snuggle's NASCAR activation.
BGC Umbrellas Custom
With all of the rain on the East Coast last week, these umbrellas for BGC were likely put to good use!

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


This Week at Sonic Promos 4.29.14

Good morning, all! We hope your work week is off to a great start. Scroll down to read about client work that has been keeping us busy at the Sonic Promos office recently. We hope these items inspire your next project! 
ESCHOOL PowerBanks Sweaters TieLines Custom
eSchool Solutions, an education software provider, recently hosted their annual Solutions Summit, this year in Denver, Colorado. Attendees received Juicebox power banks, custom bottle sweaters and handy tie lines. 
LOGMEIN Charger Notes Pocket Custom
We created phone wallets, sticky notes and emergency chargers for LogMeIn to distribute at various upcoming events.
AUSTINACES Apparel Custom
If you live in the Austin, Texas area, be sure to check out the newest Mylan World TeamTennis team, the Austin Aces. Season games begin in July, but the Aces will have a year-round presence through tennis clinics, community outreach and special events. Sonic assisted with debossed tech hoodies and embroidered Nike track jackets for the staff, as well as Next Level T-shirts and other sale merchandise. 

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


This Week at Sonic Promos 4.15.14

This week at Sonic Promos, we're working on...
KRAFT shirts hats bags
... Hats, polo shirts and cooler bags for Kraft Foods.
BSKB charger packs
... and branded pouches containing a mobile charger, wall charger, car charger and universal cord for BSKB.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


This Week at Sonic Promos 4.8.14

This week at Sonic Promos, we're working on...
BSKB shot glasses
... Three different styles of shot glasses for BSKB.
Race4Respect
... dog tags, barricade signs and clear plastic bags for the Race for Respect, benefitting down syndrome awareness. The inaugural event took place on March 30th, but you can still make donations through April 30th here.
BGC Basketball Game
... and basketball game sets for a March Madness event hosted by BGC.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


What Do College Kids Like? Item Ideas for 2014

Late spring is when I find myself working on client projects that target college students. Job fairs, interviews, summer internship programs, and alumni events are all on the near horizon. Whether you're recruiting them, selling to them, or entertaining them, you need to know what college kids like. For all of our clients with college on the brain, here are my favorite items for 2014:
phonecover Custom
phonecovercase Custom
These clear, stretchy gloves will protect your smart phone in wet conditions without impeding screen and speaker function. They come stored in an aluminum tube keychain that can be branded in full color.
phonestraps Custom
Phone straps and wallets are also popular this year. When you're out at night, strap your ID and debit card to your phone and leave the purse at home. I like this item as an alternative to phone skins because they fit all kinds of smart phones.
digitalrewardcards Custom
Digital reward cards aren't anything new, but they're a fantastic marketing tool, especially for college programs. If you have never used them before, digital reward cards are custom branded gift cards loaded with a reward of your choice: movie tickets, song downloads, ebook downloads, pizza, etc. To claim their reward, the user must visit your landing page and enter the unique code printed on the back of their card. If you require the user to enter their email address to claim a reward, you now have a way to contact and follow up with them post-event.
juiceboxpowerbank Custom
powerbankflashlight Custom
Power banks are a great option for offer boxes and new hire gifts. The Juicebox battery pack (top photo) will recharge an iPhone 5/5S 1.5 times off a single charge. If you want to provide connector cables too, the Squid companion (not shown) offers connectors for micro-USB and iPhone 4 & 5 devices. The black power bank shown above doubles as a flashlight- a perfect safety item for campus.
BananaFruitBuddy Custom
I don't want to promote taking fruit from the dining hall, but I'd be lying if I said I never grabbed an extra banana or apple at breakfast. Fruit is an easy snack to keep in your backpack for long days of back-to-back classes. These neoprene fruit buddies (available in pear, grape, orange, apple and banana) will keep fruit from bruising at the bottom of your bag. I also use my banana case to corral random purse items like ear buds, flash drives and charging cords.
triblendtee Custom
meegsstar Custom
Soft, comfortable T-shirts... they just keep getting better and better. I’m particularly fond of tri-blend tees from American Apparel, Next Level, Alternative Apparel and Bella + Canvas. Solid colors are classic, but prints- like the star Meegs Tank from Alternative Apparel- are popular right now too.
cablegrab Custom
Cable organizers are a practical, inexpensive and compact giveaway. If your HR team will be traveling to several job fairs this season, they'll appreciate having fewer boxes to cart around.
CooziesPrinted Custom
hoolercooler Custom
Coozies are always a crowd-pleaser. You have to expect that other companies will be offering them too, so set yours apart with a print. The chevron and seersucker patterns above are my favorites. And, if you really want to upgrade your coozie, consider the Hooler Cooler. See how it works here.
magneticbottleopener Custom
Fullcolorbottleopeners Custom
Like coozies, bottle openers are another item that many companies will choose for their recruting materials. Make sure your bottle opener gets attention by choosing something especially functional or colorful. I like the magnetic bottle cap opener because it works for both twist-off and pry-off caps. Keep it stuck on your fridge or the side of your car while tailgating.
bowtie Custom
If you're specifically targeting fraternities, or perhaps sponsoring an alumni event- think horse races, derbies and galas- custom bowties would be a HIT.
wristlet Custom
Since I mentioned fraternities, it's only fair that I put forth an idea for sororities too. Isaac Mizrahi now has a line of wristlets and bags available for promotional printing. I love this little leatherette wristlet, available in navy, sunflower yellow, off-white, metallic gold, glossy black and glossy rose pink.
rubikscube Custom
Rubik's Cubes and handheld puzzles are another good choice for job fairs. They're colorful, engaging, and a great traffic-builder. Not to stereotype here or anything, but several of my friends in engineering have commented that Rubik's Cubes are their favorite swag item.
masonjar Custom
contigodrinkware Custom
How did I get off the topic of drinking? Let's go back there for a moment... but this time we'll focus on the good kind of drinking. You know, like water and hot beverages. Hydration and caffeination. Mason jar drinkware is hugely popular this year. You'll see stainless jars, acrylic jars, jars with handles and jars with straw lids. Any of them would be well-received at a college event. For upscale drinkware (think new hire gifts), I really like Contigo's line of water bottles and tumblers. They're designed well, easy to use, and they don't leak.
sunglasses Custom
customsunglasses Custom
Sunglasses were popular in 2013, and they're still a hit in 2014. If you want a lot of them- a few thousand maybe- consider overseas production and design a really neat custom pair.
speakers Custom
moleskinenotebook Custom
customheadphones Custom
This post is getting a little long (if you're still with me, I really appreciate it!), so let's just wrap up these last three products in one paragraph. Portable speakers, Moleskine notebooks and custom headphones would all make excellent new hire gifts. They're the perfect items to accompany a student's transition from college to career.

That's all from me for now! Contact your rep at Sonic for additional items, and happy hunting! 


Need It Yesterday? Introducing PastTrack

Sonic Promos proudly announces the most significant breakthrough in the promotional marketing world since the invention of the silk screen. For the first time ever, clients will finally have the ability to get things when they really need them – yesterday.
PastTrackImage Custom
“Not a week goes by that we don’t field calls from marketing teams who have waited beyond the last minute to order their custom printed products,” explained Seth Weiner, Sonic Promos President. “Up until now, a three hour RUSH production and overnight delivery was considered about the best anyone could do.”

For the folks on the front lines – those with trade shows opening in minutes, award ceremonies just hours away, or the big race packet pickup that began at 6 a.m. - the ability to get custom decorated items the day before they remember they’re needed has a significant impact.

Seth goes on to explain, “We generally encourage people to allow 10-14 days for ordering customized goods, since almost anything can be done in that timeline. With this new PastTrack technology, if a client needed their pens at last night’s meeting, we can make it happen. No more needing to bolt out of the conference room in a panic – now, those absent minded organizers can just wait until after the event is over to place an order – that’s what I call total stress elimination!”

Amazingly, the PastTrack service has no impact on the price of the custom items. However, Weiner cautions potential users to keep the minimum shipping charge of $10,000.00 in mind when placing orders.


This Week at Sonic Promos 3.18.14

This week at Sonic Promos, we're working on...
Forrester Balm Hand Sanitizer
... lip balm, hand sanitizer, screen cleaning cloths and tablet holders for a Forrester sales conference.
Glickman Totes Cubes
... and grocery totes and puzzle cubes for Glickman Design Build.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


Sonic Swag at SXSW 2014

SXSW 2014 kicked off last Friday, and it's pretty much all anyone will talk about in Austin until the festival ends on March 16th. Interactive concluded yesterday, just as Music began, so the blazers and messenger bags crowding city streets have been traded out for concert tees and guitar cases.
SXSW-2014 Custom
(source)

We were fortunate enough to work with several companies/organizations showing at SXSW this year, and we'd like to share some of those projects on the blog today.
LogMeIn Shirts Wristbands2
Seth worked with LogMeIn to create light-up, motion-activated wristbands and Next Level T-shirts, promoting the join.me group meeting app.
Co Bottles Cups
Co Cups Napkins Journals
Co Umbrellas Shirts Decals
Co Watches
Jamie assisted .CO with a number of items for their parties and networking events at SXSW, including stadium cups, napkins, decals, umbrellas, journals, T-shirts and watches.
STAGG Shirts
Schustermints
Jamie also worked on T-shirts and mint tins for Stagg and the Charles & Lynn Schusterman Family Foundation.

Want more? Check out these other Sonic blog posts:

.Co at SXSW 2013

SXSW 2012 and Trade Show Strategy


This Week at Sonic Promos 3.11.14

This week at Sonic Promos, we're working on...
CO speakers
... Bluetooth suction speakers for .Co.
KAZTRONIX Pens Coozies Cups
... color-changing cups, coozies and pens for Kaztronix recruiting materials.
CS Wines Totes
... and wine bottle totes for CS Wines' Rhone Wave Tour.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


This Week at Sonic Promos 3.4.14

Raise your hand if you're sick of snow! Yep. Us too. Thankfully, being stuck indoors with nowhere to go is good for getting work done. Here's what we're working on this week at Sonic Promos...
SMC Lightup Wristband
... Motion-activated light-up wristbands for Southern Management's Annual Banquet.
TPG Cycle for Survival
... Alternative Apparel tanks and tees for TPG Capital employees riding in the NYC Cycle for Survival.
Schustermints
... and "Schustermints" for the Charles and Lynn Schusterman Family Foundation.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


This Week at Sonic Promos 2.25.14

This week at Sonic Promos, we're working on...
SP Blog p2 02 04 2014
... decals, flavored lip balm and sunglasses for the Adams County Prevention Partnership. The I'm Going Places campaign aims to engage teens in their community, helping them avoid peer pressure to drink and do drugs. You can learn more about this initiative here.
ELX table throw journals
... journals, lanyards and table throws for ELX to use at an event.
CBRE Water
... and bottled water for CBRE to distribute at a retail services expo.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


ASI Dallas Favorites: Drinkware

I don't have too much to add to Jamie's review of drinkware decoration techniques, but I did notice one clear trend in drinkware while walking around the ASI Show in Dallas. Stainless steel appears to be the new double-walled acrylic.
stainless mason mugs Custom
I saw the mason jar's stainless cousin...
party cup stainless
... as well as the stainless version of the infamous party cup.

And while we're on the topic of the red party cup, if you just can't get enough, consider this foam party cup coozie or this ceramic party cup mug.
party cup coozie
party cup mug
Catching up on our 2014 industry show recaps? Be sure to read:

ASI Dallas Favorites: Tech

ASI Dallas Favorites: Health & Wellness

Jamie's Top 10 from Las Vegas


ASI Dallas Favorites: Tech

Tech accessories are a popular choice with many of our clients, especially for college fairs, conferences and trade shows. Here are some of my favorite tech-related products from the Dallas ASI Show in February.
Juice Box
OrigAudio Power Banks
OrigAudio recently launched a few power bank models, and much like every other product by OrigAudio, they're fantastic. The 3600mAh lithium ion battery Juicebox will recharge an iPhone 5/5S 1.5 times off a single charge. I love the full color decoration (OrigAudio offers full color printing on nearly every item in their product lineup) and the adorable juice box packaging. There's even a straw on the back. Does it get any cuter? Include the Squid accessory to provide your customers with micro-USB, iPhone 4 and iPhone 5 connectors.
Crayon Stylus
Stylus Slider Custom
Styluses are still a very hot item, and the two unique products above stood out from the rest. The crayon shape would be perfect for an education-themed event, and the full color Stylus Swipe is a great option for multi-color logos or logos with fine detail (the imprint area on styluses is normally quite small).
Acrylic Phone Stand
Smart Phone Stands Custom
Much like styluses, cell phone stands are available in every shape, material and price point. When you've seen 200 varieties, it's easy to let your eyes glaze over, but I did a double take for this full color acrylic stand. Quality construction, sharp and vivid printing... it has all the right qualities for a good promotional desk piece.
Macaron
These macaron-shaped cases were everywhere! They're the perfect size to hold ear buds, coins, mobile chargers and school supplies.
CordWrap
Finally, for an inexpensive tech promo, I really like these silicone cable wraps. Use them to bundle power cords when traveling or to corral loose cords under your desk. Like a plastic zip tie, they're very secure, but thankfully much easier to undo.

Catching up on our 2014 industry show recaps? Be sure to read:

ASI Dallas Favorites: Health & Wellness

Jamie's Top 10 from Las Vegas


ASI Dallas Favorites: Health & Wellness

Jamie gave you a look into the Las Vegas PPAI Expo last month, and today I'll share some of my favorite items from the Dallas ASI Show last week. So as not to dump too many photos on you at once, today's post focuses on the Health & Wellness category. I'll share additional items in the coming weeks!Fruit Buddies Custom
These neoprene Fruit Buddies (available in banana, orange, apple, pear and grape shapes) are designed to protect fruit from bruising. I can't tell you how many times I've thrown a banana into my purse or backpack and forgotten it's in there until I'm reminded by the smell of ripe banana explosion... not fun. Whether you use them to store fruit or even non-food items like school supplies or travel tech accessories, the design encourages making healthy snack and lunch choices.
Bamboo State Shape Cutting Board Custom
Laser-engraved bamboo cutting boards are now available in stock state shapes. Even the District of Columbia is available! I love this piece as a unique executive gift.
Ganola Custom
My coworkers are sick of me talking about this item by now, but I can't stop raving about these custom granola bars. Each box is packed with two Ganola brand snacks, and they come in unique flavors like Green Tea & Blueberries and Cinnamon Coffee Bean. I love granola in all forms and flavors, so what really impressed me about the Ganola bars was the packaging. A set up charge of $48 gets you full color printing on the box AND a custom die-cut window.
Convertible Duffel Cooler Custom
Another item that caught my eye was this convertible duffel cooler. These coolers are available in 12-can and 24-can sizes, and you can easily remove the cooler lining to create a small duffel bag.
Black Tailgater Trunk Cooler Custom
This trunk cooler organizer is a great piece for tailgating and trips to the grocery store. Similar to the convertible coolers above, the center cooler unit has a removable liner for easier cleaning. The side compartments are large enough to fit two grocery totes, and they collapse and clip against the cooler unit when not in use.

That's all for now! I'll be back to share more items soon.