In recent weeks, several projects at Sonic have revolved around Bryn Mawr College's rebrand.
The college's new logo has a fresh, updated look, and it serves an important role in the school's efforts to engage and connect with students, alumni and faculty. Sonic will be working with BMC closely to ensure that all promotional materials adhere to their new branding guidelines.
Whether your organization is currently rebranding or not, consider developing a set of basic logo standards or more detailed branding guidelines to protect design integrity. At a bare minimum, develop 1-color, 2-color and full color versions for both light and dark backgrounds, define allowable sizes and proportions, call out PMS colors and list font styles.
More developed guidelines often include clear examples of how the brand should look across various media, a "Don't Do" section highlighting common errors, and guidelines for copywriting and tone of voice.
Check out this very helpful article to learn more.