This One Time... at Brand Camp

Come for creative product campaign ideas and branding advice. Stick around for obscure movie references.

This week at Sonic Promos, we're working on...



... leather bomber jackets for a prestigious event.



... mugs, sublimated lanyards and rolling computer bags for The Center for Organizational Excellence. The computer bags will be gifted to on-site consultants.



... and custom knit hats to be distributed during a college tour.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


Thus far in our recaps of the ASI Orlando Trade Show, we've reviewed new items in apparel and technology. This last post will be a bit disorganized. Let's just call it... everything else!



In drinkware, many vendors have expanded their capabilities in full color decoration. I'm a big fan of these Tritan plastic and stainless steel water bottles and thermoses. They're double-walled to keep your beverage hot or cold longer, and fitted sleeves (composed of neoprene or leatherette) keep your hands comfortable and dry. The imprint opportunities here are great too. Catalog pricing on the water bottles shown above includes a spot color imprint on the upper bottle and a four color process wrap design on the sleeve.



On the stainless steel tumblers with leatherette sleeve, pricing includes a spot color imprint on the stainless bottle and a deboss in one location.



Tervis is another supplier doing great things with decoration. Their American-made double-walled tumblers have been popular since 1946, and many people would quickly recognize their clear tumblers decorated with an embroidered patch insert. Check out what they're doing with graphic decals these days. I love that UPS cup in particular.



I thought this 4-in-1 kitchen gadget was pretty handy. Use it as a slotted spoon, spatula, knife or spoon.



Branded spiral bound journals are not a "new" item, but a creative design is always worth sharing. We love how American Airlines used a custom insert page to accentuate the journal's die-cut cover.



Have you seen seeded paper before? We love to use it for invitations, holiday cards, stationary, business cards, direct mail... you name it! Here's something new for 2012- seeded paper confetti. These would make fabulous party favors or table accents.



They call this item a Tee Shaker. When I saw the display and product name from afar, I half expected a T-shirt to be inside. I mean, crazier things have been done! Of course, the name refers to a more sensibly sized golf tee. Before teeing off at a new hole, just flip the canister upside down and pluck off a tee. The extra tees will fall back inside when you turn it right-side up. Get creative with a four color process imprint. How adorable is the little Morton Salt piece?



Another excellent full color product for golf tournaments is this custom umbrella. Few other products can offer you such a big imprint area in a compact and functional piece.



And finally, we have the Drop Stopper, a neat little flexible disc designed to save your table tops from burgundy drips. A truly successful product has outstanding design, is easy to use and actually solves a problem. The Drop Stopper satisfies all three criteria. Think of it for your next gala or wine event. It too, like so many other items in this post, is printed in full color.

Thanks for sticking with us through our recap of Orlando favorites! Please give us a call if you'd like more information on anything we covered.


Saturday afternoon, you would have found me browsing antique stores in Navasota, Texas. I was on the hunt for a sofa table when I discovered this little gem instead.



An identification and value guide for McDonald's promotional drinkware? Can you believe it?!

I guess I shouldn't be so surprised. McDonald's has produced thousands and thousands of promotional cups and collectibles; at some point they become rare and appreciate in value.



The items in this book are catalogued by campaign type and drinkware material. The page above shows some pieces that were made custom for various radio and TV stations across the country and around the globe. The tall mug at far right, bottom row, has a two-sided imprint. "McDonald's Guam" on one side and "Hit Radio 100, Guam's Party Station KOKU FM Hagalma, Guam, Malafunkshun" on the other. I'm not sure I understand the humor there... The author values this piece at $15.00 to $25.00, since it's a very limited edition.





These sports drink containers and Happy Meal paper cups also caught my attention. The little soccer ball cup was done for the USA-hosted FIFA World Cup in 1994, and it made me realize just how intertwined McDonald's is with recent American history. They've been a part of so many important events!

The paper cups featuring popular late nineties characters made me nostalgic for happy meals as a kid. Do you recall the characters' names?

Anyways, I found this book interesting, and I hope you do too. Think I should tweet about this under #McDStories? It would certainly be more positive than some of the other Twitter attention they've gained as of late. Yikes!


This week at Sonic Promos, we're working on...







... Reusable bags in all colors, shapes and sizes for several local clients. Earlier this month, Montgomery County's 5-cent bag fee went into effect. The tax is similar to the District's 5-cent fee for food and alcohol establishments, but it is even more comprehensive in that it covers nearly all retail businesses. If you live in Montgomery County, be sure to stash some tote bags in your car or purse for everyday purchases! And, if you're a local business interested in creating your own promotional tote, please contact the office at 301-869-7800 for a presentation of popular pieces.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


If you're just catching up with us, please be sure to read Best of Orlando: Part 1 for a summary of apparel items new for 2012.

Wearables is just a small category within promotional products; there is still so much more to share! Read on to learn about our favorite finds in technology...



Julianne spotted this handy speaker for your iPhone. It worked exceptionally well!



These little night lights aren't as long-lasting as true compact fluorescent light bulbs, but they do come equipped with an energy saving sensor. Plus, they're just so gosh darn cute!



At Sonic, we have long been fans of OrigAudio's Rock-It portable vibration speakers and their collapsible, eco-friendly craft paper speaker sets. This year's product line additions did not disappoint! The above photo shows off their new Cubicool speaker. This little 3x3x3 cube will work with ANY audio product that has a standard 3.5mm headphone jack (think laptop, iPod, cell phone), and two hours of charge will get you up to twelve hours of battery life. Use just one speaker, or connect them together to increase the volume. The sound quality is phenomenal; my jaw literally dropped.



The best part? You've got four imprint opportunities with a digital imprint on each panel. I really love how Disney and Absolut played with design to create a full set.



Another great piece for a full color imprint is this grip stand. It might look small, but it has powerful strength.



Use it to prop up your iPad for movie viewing, or place it on your desk when you want your cell phone close at hand. If you notice the grip power diminishing, just rinse it under water to restore its strength.



Now, I wouldn't normally catalog a mirror under the "technology" category, but I had to make an exception for this unique piece. Created with dark bars, restaurants and nightclubs in mind, this mirror illuminates your logo and makes it impossible to ignore.



Some businesses have used this piece to advertise promotions and vendor partners by placing a live screen in the bottom corner. Pretty cool!

Well, that sums up another round of our favorite items from the ASI Orlando show. Stay tuned for more!