This One Time... at Brand Camp

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Happy Valentine's Day, all!

Hopefully you're reading this before 10:00 AM and aren't yet burnt out on all things chocolate and sugary, because we've got a sweet post for you today.

Edibles is a huge category within promotional products, encompassing everything from restaurant dinner mints and personalized M&M's to holiday snack towers and cheese boards. The whole goal of promotional marketing is to put your logo on an item that people will take, keep, use and like, so candies and food items, which we all enjoy, are very popular choices.

With most promotional food items, your logo is placed on the packaging or an accompanying item. I mean, you can't exactly brand a nut (or can you?), so you brand a sticky note holder or crystal bowl instead. Mints, gum, nuts- generally the imprint goes on something else.

With cookies, brownies and certain other treats, however, you can get away with a direct imprint on the edible itself. Surface area isn't a limiting factor and edible inks keep the piece safe for consumption.

A current favorite in our office are these chocolate dipped picture treats with sprinkle border. We're partial to the Oreo, but there are also graham crackers, Nilla wafers, brownies, marshmallows, sugar cookies, crispy rice treats and fortune cookies.

Am I making your teeth hurt? Relax, here's an apple.

The edible inks allow for full color artwork, and there are more than 45 sprinkle varieties available to accent your design. If you go the fortune cookie route, you can even customize the paper fortune inside.


Next time you're in the market for an edible promotion, keep these creative picture treats in mind. They're almost too pretty to eat.


This week at Sonic Promos, we're working on...

... laminate bags for Discover Tile in Boston.

... hooded zip sweatshirts with a vintage print, coffee sleeves, bags and lanyards for the Schusterman Family Foundation.

... and table throws for the Phelps School's recruiting efforts.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


Meet Julianne:

How long have you been working at Sonic Promos?
Well, the company came with the spouse, so I have been at least tangentially involved since 2000. I began actually coming into the office back in 2006.

What role(s) do you play here?
I am the COO and have my hand in HR, accounting, marketing and sales.

Best part of the job?
On the personal side, I love getting to see Seth (my husband) during the weekdays, being able to bring my dogs to work, and a flexible schedule that allows me to make it to every kid school play and parent teacher conference. On the professional side, I love when we come up with a cool image or a super witty tagline. And having clients respond to our work feels incredible. I remember one order of T-shirts where the client wrote in to say this was the first time he had seen his company name on something real- it was the realization of a lifelong dream. Pretty cool to share in that!

Worst part of the job?
When I am wearing my HR hat and need to put an end to the "fun", whether it be a heated discussion that is getting a bit political (any mention of Chick-fil-A has been banned from our internal group chat) or language not appropriate for use around our high school interns. It makes me feel like a spoil sport. Also, the horrible, painful spot in the pit of my stomach when, for some reason, an order doesn't go right. The stress of waiting for the UPS truck to arrive, with minutes to spare before an event starts- just ugh!

What's your favorite kind of project to work on?
I keep the T-shirts and mugs and pens from experiences in my life that have significant impact. I like doing projects where I feel like the recipient- not necessarily the client, but the person they are giving the item to- will get that same sentiment. Medals for individuals completing races, items for employee appreciation, shirts for a big conference or concert... those things hold memories for years. Memory totems, if you will.

What do your coworkers love to tease you about?
I call ground beef "hamburg". I forget things people tell me almost instantly unless I write it down. I can't hold my liquor.

Years ago, Seth told the office that my college nickname was "One Can Julianne". At the next conference we attended, my name tag said "Onecan Weiner". Every person I met that day looked at me funny and said something like, "Oonacanay, it's nice to meet you." Took me a while to figure out why.

Keep reading for more staff interviews in the coming weeks. In case you missed it-
Meet Rahmie
Meet Jen
Meet Mallory
Meet Lindsay
Meet Jamie
Meet Seth


This week at Sonic Promos, we're working on...

... stuffed bags for Huntington Bank's health and wellness program. The drawstring cinch packs contain a water bottle, paper mouse pad, apple stress ball and informational card.

... table tents advertising Gold Eagle products.

... and sticky notes, temporary tattoos, and plastic and paper bags for the Washington Kastles.

"This Week at Sonic Promos" is a regular feature on our blog.
Read all past posts here.
Check in every week to see some of the work that's going on in our office.


If you've ever worked with Sonic Promos and don't know Seth, I'd be very surprised. Still, I hope you at least learn something new with today's interview!

Meet Seth:

How long have you been working at Sonic Promos?
Since Day 1. Which means close to 16 years. I'm still waiting on my gold watch.

What role(s) do you play here?
I was classically trained at Juilliard. I have played MacBeth twice. I enjoyed playing Dannie in the all-male version of Annie.

Best part of the job?
It's a toss-up. Either the people, the dogs or the chocolate.

Worst part of the job?
The dogs or the chocolate.

What's your favorite kind of project to work on?
I especially like Health and Wellness and new brand launches.

What do your coworkers love to tease you about?
My ability to find an appropriate song for any situation, liking the Pittsburgh Steelers but hating the Penguins, and the fact that I frequently date myself with pop culture references- it was the MOOPS!

Keep reading for more staff interviews in the coming weeks. In case you missed it-
Meet Rahmie
Meet Jen
Meet Mallory
Meet Lindsay
Meet Jamie