Special Event


Gold Eagle Product Rollout with Wal-Mart



Challenge

Gold Eagle Company, an innovator and leader in the product development, manufacturing, marketing, and distribution of branded engine performance and maintenance chemicals, was looking to promote the rollout of a new product at more than 1,000 Wal-Mart locations nationwide. The goal was to encourage immediate sales and to promote their new Sta-Bil fuel stabilizer and their other brands carried at Wal-Mart by providing consumers with something they could display on their machines.

Solution

A total of 1,050 Wal-Mart locations received a promotional package of 50 stuffed die cut plastic bags. Each double-side imprinted bag contained three decals (one for each brand) and a custom scratch-off card. When scratched, the card presented the consumer with a discount of $2 off the purchase of one of the brands. The bags were distributed at a display booth on-site as part of Gold Eagle's Engine Answerman Series. 

Sonic Promos designed, created, fulfilled, and helped to implement every element of this program. This included developing the concept, designing the scratch-off cards, decals, and bags, sourcing the goods, organizing the picking and packing of each bag, and distributing promotional packages to each location.

Result

In the past, Gold Eagle had seen less than a 2% return on their promotional packages prior to working with Sonic. This product rollout program has so far resulted in sales that have more than doubled the overall cost of the entire promotion. These numbers are based solely on the redemption of the scratch-off cards (roughly 5,000 bottles of product) and do not include revenue from subsequent purchases.


KaBOOM! Sustainability Pledge

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Challenge

KaBOOM! is a national non-profit that empowers communities to build playgrounds. In 2009, they managed a booth at the National Conference on Volunteering and Service, the world's largest gathering of volunteer and service leaders from the nonprofit, government and corporate sectors. A primary objective of their participation was to drive people to a designated website to download their guidelines for eco-friendly sites and building plans. Additionally, KaBOOM! wanted to draw convention attendees to their booth to sign a Sustainability Pledge and to promote The Home Depot as their primary sponsor.

Solution

Sonic Promos suggested two eco-friendly promotional products to help KaBOOM! achieve their trade show goals: seeded paper bookmarks and aluminum water bottles. Both items delivered perceived value to attract attendees to the booth, and they dispensed a green message in a useful and appropriate way. The bookmarks and bottles were branded to communicate KaBOOM!'s partnership with The Home Depot Foundation.

Result

The seeded bookmark and aluminum water bottles generated significant buzz for the client. Post-show, KaBOOM! thanked Sonic Promos:
I am very upset with you about the bottles and bookmarks you created for our booth at the conference. Thanks to you, we were completely mobbed the entire time! The water bottles in particular were legendary. We had lines of people snaking around the corner waiting to take our Sustainability Pledge!


Arts & Humanities Gala Event Promotion

Arts-and-Humanities-Bags

Challenge

The Arts & Humanities Council of Montgomery County puts on an annual event: The Executive's Ball for the Benefit of the Arts and Humanities. The gala event provides an opportunity for supporters of the arts and humanities to enjoy an evening of socializing while pledging support for the many cultural organizations whose programs and services enhance the richness of the community.

Each year, a program is given to guests when they arrive that acknowledges the event's sponsors, both large and small. In 2009, the council wanted to give attendees a reusable item in an effort to be greener.

Solution

Since the Council had previously done paper programs for this event, the budget for this project was very small. Sonic Promos suggested a roll-up, reusable grocery bag for less than $3 a piece. By selling ad space to their sponsors, the Council was able to cover the additional cost of a second side imprint and stay within budget.

The bags were distributed upon arrival, and the roll-up feature allowed guests to easily stash and stow their gift while circulating the Gala.

Result

Although event promotions often lack a measurable ROI, this item was a huge success. In 2009, the Gala was in its 24th year, and guests had never before received such a fun and innovative program. The grocery tote created a lot of buzz, and one attendee even tweeted their excitement the following day. The Arts & Humanities Council was thrilled with how the project turned out, and they plan to pursue a similar concept at future events.


Monument Realty Oktoberfest Event Invitation

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Challenge

Monument Realty was looking for a fun and creative way to announce and invite prospective realtors to an Oktoberfest celebration for their Monument III property. They wanted to develop a unique invitation that included their corporate information, as well as a ticket and parking pass for the event.

Solution

We created a custom box with the Monument III logo and general event information. Each box contained an acrylic pint glass. The glass became the actual invitation as detailed information regarding the event was printed on the barware. The "invitation" was filled with unshelled peanuts to further suggest the event's pub theme. In addition, the box included parking information and passes, a wristband for entry to the event and a custom printed coaster to be used for a door prize drawing.

Result

More than 60% of those invited attended the Oktoberfest celebration. Of those attendees, 100% brought the parking pass, wristband, coaster and pint glass they received with the invitation. The event was a huge success for Monument and for the MIII property.


Monument Realty Half Street Property Tour Promotion

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Challenge

Monument Realty was looking for an item to help market their Half Street development project located next to the new Washington Nationals Ball Park. They wanted realtors to receive a functional yet memorable item during tours of the property.

Solution

We packaged a wooden baseball shaped pen engraved with the Monument logo along with 15 foil wrapped chocolate baseballs inside of a clear cellophane bag. The bags were then closed with a ribbon that included a small card with information about the Half Street project. Sonic not only assisted with the production of the items but also with the fulfillment of each individual bag.

Result

The project was such a success that Monument closed a variety of sales before the Half Street project even opened. Subsequent reorders continue to come in for this marketing piece.


Camp Med-O-Lark Summer Pack

medolarkADJ

Challenge

Year after year campers would show up to Camp Med-O-Lark missing essential items for the summer. The camp director grew frustrated with the absence of these necessary items, especially after the camp store sold out of these items on the first day of camp.

Solution

We gathered a list of the most important items for the campers: flashlight, sunscreen, bug spray and water bottle. These items were branded and filled inside of a Camp Med-O-Lark drawstring backpack. Each item also included a spot for the campers to personalize their name. Campers would receive the pack upon arrival. We also threw in some branded pens and stationary so that kids could write home and let their parents know they didn't forget a thing!

Result

All 600 campers received a bag and took it home with them at the end of the summer. Parents let the camp director know that they were so happy that the camp alleviated the stress of any last minute shopping duties.