Self Promotion


Sonic Promos Health Fair Pedometers



Challenge

Sonic Promos was invited to set up a booth at a client's health fair. The event was also a company-wide competition involving obstacle courses, endurance challenges and fitness classes. Over the course of the morning, approximately 1,000 participants would pass by the Sonic Promos booth, providing the perfect opportunity to connect with hundreds of new contacts. We challenged ourselves to create a promotion that was fun, interactive, fitness-related and, most importantly, memorable.

Solution

Sonic Promos decided to order 1,000 pedometers- one for each attendee. Since participants would be organized into seven different color-coded "teams", an assortment of colors were ordered- purple, red, black, yellow, green, blue and orange. Upon visiting the booth, each participant was handed a colored pedometer and asked to walk at least 1,000 steps. Once the goal was achieved, they could return to the booth, fill out an informational card and secure entry to a raffle for an Xbox 360 with Kinect.

Results

The pedometers were very popular. Sonic Promos' booth seemed to have more traffic than any other health fair vendor. Over 800 pedometers were distributed and approximately 500 informational cards/raffle entries were collected. The event provided a great opportunity to put a name to some familiar faces and to cement the message that Sonic Promos provides creative promotional marketing solutions with the client's best interest in mind.


Sonic Promos Drinkware Set



Challenge

As the 2009 holiday season approached, our staff spent days brainstorming the right client thank-you gift to send our top-tier clients. Our primary objective was to send a gift item that we loved, would represent the type of trendy item and graphic design we could produce, and would offer a little bit of our own quirky corporate personality.

Solution

Ultimately, we waited to send out our gifts until we returned from an industry show in Las Vegas, where we were bound to find something amazing. After seeing the newest drink items on the market, we made our decision and sent out double-wall ceramic coffee mugs and to-go tumblers.

Inspired by the Starbucks logo, we designed a new one-color Sonic logo and used the same imprint on both cups for consistency. We then placed both drinkware items in a box filled with red packing confetti along with a personal "coffee quote" card from the client's sales representative.

Results

The drinkware set was extremely well-received. Recipients responded with numerous phone calls and e-mails within just a few days. Our clients began using their gifts right away and we were told they generated office buzz almost immediately.

While we had no specific goal of generating direct sales from this project, we were thrilled when the orders started coming in. In the past year, we have generated over $17,000 in business from sales of double-wall tumblers and to-go tumblers. The interest in these items has yet to subside.


Sonic Promos Sticky Book

sonic-composition-book

Challenge

Sonic Promos was looking to source an item to be used for self promotion. The product needed to meet three specific criteria: the item must be basic enough to send to any prospect or current client; it must be creative and functional, and it must offer a low cost per impression rate. Another objective was to brand the item in such a way so that it might be used for tagging our marketing kits and product vignettes, as well as taking notes related to marketing projects.

Solution

Sonic Promos ultimately chose a sticky book for its functionality and design potential. The sticky book is compact in size, yet can accept a full color design and offers a large imprint area. The piece was designed to resemble a composition notebook. The book was titled "Marketing Notes" and "Tag your favorite marketing ideas and call 888-530-0370" was imprinted where one would normally write their name on a notebook. A barcode (not-so coincidentally the same barcode used on the Hormel Foods product Spam) was added to the lower left-hand corner as a final creative and humorous touch. The piece was sent out with marketing kits and catalogs, providing clients with sticky notes to mark their favorite items.

Result

The sticky book immediately became the most popular and talked-about piece of the Sonic Promos marketing kit. The first 100 pieces were distributed within three months, 75 of which resulted in quote requests for a variety of program items. The biggest success however, was the number of orders generated for the sticky book itself. In a matter of months, over 5,000 units were sold to a camp, a real estate group, a trade association and a non-profit organization. The sticky book has become a standard item in Sonic's marketing kit.