Incentive/Reward Program

 

J-SERVE T-Shirt Program



Challenge

In 2009, PANIM (now BBYO) and The Jewish Coalition for Service were preparing for their annual day of service, J-SERVE. The national event lacked a consistent brand, leaving each community to order and design their own materials.

Solution

Sonic Promos developed a group purchasing program. Each community would receive a number of free shirts (funded by PANIM) with the official J-SERVE logo on the front. The communities could order more shirts at a set cost and add their local information on the back, if desired. The plan was to allow the communities to reflect their local initiatives and offer an incentive for participation.

Result

Over 1,000 more shirts were ordered than originally anticipated. The printed t-shirts successfully attracted a number of new attendees while raising awareness for the event. Additionally, ordering the t-shirts collectively saved the organization thousands of dollars.

The J-SERVE t-shirt program continues to be a huge success and is now in its sixth year.    


Washington Freedom Sponsorship Package

Wash-Freedom

Challenge

The Washington Freedom, DC's professional women's soccer team, was in its second year of existence and needed to get valuable revenue from corporate sponsorships in order to be financially successful. With $20 to spend per potential client, the Freedom needed to stand out from their competitors in the crowded DC sports marketplace- the Redskins, Capitals, Wizards and Nationals- major league teams with much deeper pockets.

Solution

Sonic Promos worked with the Freedom to develop a mailing program targeting high-level executives in the metropolitan corporate community. Potential sponsors received a bright blue, branded mailing tube with a recorded audio message. Upon opening the tube, the end-user was greeted with Freedom star Abby Wambach's voice and an invitation to be a part of the Washington Freedom's coporate program. Informational literature, a signed photo, business card, and soccer ball stress toy were packed inside the tube to add a small bit of fun and a good leave behind.    

In addition, Freedom sales representatives brought along a glass candy jar filled with mini chocolate soccer balls to meetings as a follow-up to the mailing.

Result

The results from this program were outstanding. From a creative perspective, the mailing tubes generated a huge buzz in the community. Almost every time a follow-up call was made, the executives remarked that they had never before seen a mailing with sound and that they opened the tube again and again. Many showed it around their entire office.

From a financial standpoint, the overall program was a huge success. The Freedom went from five corporate sponsors in the previous year to thirty corporate sponsors- a 500% increase resulting in 250% more sponsorship revenue for the team.


SMC Health and Wellness Program Dental Kit



Challenge

Southern Management Corporation (SMC) launched a health and wellness campaign in April 2010. The interactive program was designed to encourage their more than 1,300 employees to adopt a healthier lifestyle, both physically and mentally. The program, known as "Passport to Wellness" focuses on a number of health elements such as dental care, fitness, healthy diets, and quitting smoking.

Sonic Promos was called in to review the program and implement a promotional products campaign in order to generate interest and increase participation. The first phase of the program was focused on dental care and encouraging employees to get their annual dental exam.

Solution

To meet the program specifications and budget, Sonic Promos created a Pocket Dental Kit which included a custom mini floss container and a full-color wallet card. Both items were cello-bagged for easy distribution. The floss was branded with the SMC logo and the tagline "Floss Daily". The front side of the wallet card encouraged the recipient to schedule their annual dental exam and earn passport points. The back side highlighted proper brushing and flossing techniques.

The dental kits were distributed to all employees at their various locations and at the corporate wellness fairs held by SMC.

Result

The first promotion was a huge success. Southern Management calculated that 40% of their employees scheduled their dental exams and earned their 20 passport points. Additionally, in the first six months of the program, employees completed 30% of their passport directives on average. Prior to the implementation of promotional products, results had been very low with fewer than 5% of employees completing any of the passport directives.


Abbott Pharmaceuticals Employee Health Program Promotion

Abbott-pack

Challenge

Abbott Pharmaceuticals was looking for an item to kick off an Employee Health Program developed and implemented by The Roc Group, an internal communications agency. The primary objective was to find a reasonably priced item that could be distributed to everyone in the company through a series of health fairs. The item was expected to promote good health, serve a practical function and be seen and used daily by employees. Finally, the item needed to bear both the health program's toll-free call center and its dedicated website.

Solution

On a budget of $1 per person, Sonic Promos created 8,000 custom phone pads for Abbott's health program. The pad featured Agion(R) Antimicrobial Protection, protecting the phone mouthpiece from germs and bacteria. Since the project quantity far exceeded normal catalog quantities, Sonic Promos was able to completely customize both the pad and the card attachment. The back was printed with usage instructions and a description of the Agion(R) technology.

Result

All 8,000 phone pads were distributed at various health fairs, generating significant foot traffic to Abbott's health and wellness booths. The program saw significant web traffic with much attributed to the marketing of the pads. The client was pleased with the item's ability to offer two messages, one short-term (disposable card attachment) and one long-term (phone pad). Abbott Pharmaceuticals has seen an increase in program participation among staff members and employees.


Clutterbusters!!(R) Customer Appreciation Gift

clutterbustersADJ

Challenge

Clutterbusters!!® is a professional organizing company that sorts clutter and structures personalized organization programs for their clients. Clutterbusters was looking for a gift under $10 to help educate current and prospective clients on organizational techniques.

Solution

We provided Clutterbusters!!® with a Multi-Tray Desk Organizer with four slide-open compartments which included scissors, a 6" ruler, No. 10 stapler with staples, 20 paper clips and an eraser. The organizer would stay on client's desks and demonstrate the simplicity of everyday organization. The item was imprinted with the Clutterbusters!!® logo and boxed for added perceived value.

Result

Clutterbusters!!® clients were provided with a functional gift that provided constant branding and name recognition. Clutterbusters!!® was provided with an effective item that fell in line with their business model and branding strategies.


Monument Realty Realtor Box

monumentsweetdealADJ

Challenge

Monument Realty asked us to assist in promoting six of their commercial properties while introducing a realtor incentive program. For this dual marketing and incentive program, Monument wanted to present potential clients with information about their current properties while also giving them the opportunity to win a trip for two to Deer Valley, Utah or the Caribbean Island, Nevis.

Solution

We delivered a unique and conspicuous direct mail piece, hopeful that potential clients would immediately recall Monument Realty and their commercial developments. We created a bright yellow custom box with Monument's logo and luring teasers about the program. The box included a full color card that provided information on all of the properties and explained details about the incentive trip. We also included a mini bag of custom imprinted yellow and white M&M's that read SUN OR SNOW.

Result

These innovative "Realtor Boxes" yielded tremendous feedback from many of the 700 realtors that received the custom piece. Many recipients signed up for additional information on Monument's website, set up appointments and attended open house events. Traffic to their website increased drastically in the weeks following the mailing.