Direct Mail


Washington Freedom Sponsorship Package

Wash-Freedom

Challenge

The Washington Freedom, DC's professional women's soccer team, was in its second year of existence and needed to get valuable revenue from corporate sponsorships in order to be financially successful. With $20 to spend per potential client, the Freedom needed to stand out from their competitors in the crowded DC sports marketplace- the Redskins, Capitals, Wizards and Nationals- major league teams with much deeper pockets.

Solution

Sonic Promos worked with the Freedom to develop a mailing program targeting high-level executives in the metropolitan corporate community. Potential sponsors received a bright blue, branded mailing tube with a recorded audio message. Upon opening the tube, the end-user was greeted with Freedom star Abby Wambach's voice and an invitation to be a part of the Washington Freedom's coporate program. Informational literature, a signed photo, business card, and soccer ball stress toy were packed inside the tube to add a small bit of fun and a good leave behind.    

In addition, Freedom sales representatives brought along a glass candy jar filled with mini chocolate soccer balls to meetings as a follow-up to the mailing.

Result

The results from this program were outstanding. From a creative perspective, the mailing tubes generated a huge buzz in the community. Almost every time a follow-up call was made, the executives remarked that they had never before seen a mailing with sound and that they opened the tube again and again. Many showed it around their entire office.

From a financial standpoint, the overall program was a huge success. The Freedom went from five corporate sponsors in the previous year to thirty corporate sponsors- a 500% increase resulting in 250% more sponsorship revenue for the team.


PAS Road Show Mailer Series



Challenge

Professional Accounting Solutions (PAS) contacted Sonic Promos for help developing a three-part mailer series to announce and generate interest in their Fall Road Shows. The primary goal of the program was to schedule face-to-face appointments with key decision-makers in each city. A secondary goal of the first mailer was to boost booth traffic at a late-summer trade show.

Solution

The first mailer was sent out during the weeks preceding a late-summer trade show. Our goal was to produce an impactful piece that would both create a lasting first impression and encourage trade show attendees to visit the PAS booth. Additionally, we wanted to give prospects an item that would serve as their entry ticket for an iPad raffle on the day of the trade show. To achieve these goals, Sonic proposed a "PASsport" theme. Each prospect received a debossed leather passport holder that contained informative literature about PAS's services and the trade show raffle. The passport holders were mailed in a colorful, custom-printed cardboard box.

Mailers 2 and 3 were timed throughout the fall to announce upcoming Fall Road Shows and schedule face-to-face appointments. They shared a common theme: "back-office pain relief", a play on PAS's tagline "The Experts in Back Office Solutions for Hospitality". Sonic suggested an imprinted wooden back massager for Mailer 2. The massagers were stamped with the client's logo and neatly packed with printed literature about PAS's services. Sonic also designed a full-color label, allowing PAS to reuse the boxes from Mailer 1.

For Mailer 3, Sonic designed a custom "back-office pain" kit composed of a 5x4" branded nylon zip kit, Aleve pain reliever packet, two warming patches, and four premium bandages. An informational paper card was inserted into the zip kit's front pocket prior to mailing.

Result

Mailer 1 achieved a 10% response rate. Of the 60 people who received a mailer, 10 stopped by the booth, and 6 exchanged their contact information. One of these prospects later set up two face-to-face meetings with PAS that ultimately resulted in a multi-million dollar contract. PAS saw a boost in web traffic and call volume after Mailers 2 and 3 were sent out.


Monument Realty Oktoberfest Event Invitation

monumentoktoberfestADJ

Challenge

Monument Realty was looking for a fun and creative way to announce and invite prospective realtors to an Oktoberfest celebration for their Monument III property. They wanted to develop a unique invitation that included their corporate information, as well as a ticket and parking pass for the event.

Solution

We created a custom box with the Monument III logo and general event information. Each box contained an acrylic pint glass. The glass became the actual invitation as detailed information regarding the event was printed on the barware. The "invitation" was filled with unshelled peanuts to further suggest the event's pub theme. In addition, the box included parking information and passes, a wristband for entry to the event and a custom printed coaster to be used for a door prize drawing.

Result

More than 60% of those invited attended the Oktoberfest celebration. Of those attendees, 100% brought the parking pass, wristband, coaster and pint glass they received with the invitation. The event was a huge success for Monument and for the MIII property.


Weber Shandwick Boca© Product Launch Press Kit

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Challenge

Weber Shandwick, an international marketing and PR firm, approached us to assist them in gaining tangible publicity for a client. The client, Boca©, a leading provider of meatless cuisine, was launching a new line of meatless breakfast items including sausage style links and egg and cheese wraps. In order to gain exposure, Boca© was looking for a breakfast themed promotion to send to 25 food and beverage magazine editors in order to promote the new items and hopefully increase exposure for the product. Due to certain financial constraints, the program had to fall under $30. In addition, because Boca© presents itself as a health friendly company, they wanted to express the health benefits of their product in conjunction with a healthy breakfast theme.

Solution

Sonic presented Weber Shandwick with a Tea Promotion. Various teas, including green and black tea have tremendous health benefits and are commonly consumed with breakfast. By highlighting the Boca© product along with the positive effects of tea, it was determined that a promotion combining the two could be extremely effective.

The program consisted of an Insulated Tea Pitcher that not only kept the tea warm but also had a filter to help steep the tea. The pitcher was branded with the Boca© logo and each item was individually boxed. In addition, the pitcher was accompanied by a custom printed Boca© tin. Each tin was filled with various green and black teas. The entire piece was packaged together along with a card explaining the various benefits of tea as well as a press release about the newest breakfast items in the Boca© family.

Result

The promotion was a great success resulting in a large amount of meetings for Boca© and publicity for the various Boca© Breakfast items currently carried in grocery stores throughout the United States.


Monument Realty Realtor Box

monumentsweetdealADJ

Challenge

Monument Realty asked us to assist in promoting six of their commercial properties while introducing a realtor incentive program. For this dual marketing and incentive program, Monument wanted to present potential clients with information about their current properties while also giving them the opportunity to win a trip for two to Deer Valley, Utah or the Caribbean Island, Nevis.

Solution

We delivered a unique and conspicuous direct mail piece, hopeful that potential clients would immediately recall Monument Realty and their commercial developments. We created a bright yellow custom box with Monument's logo and luring teasers about the program. The box included a full color card that provided information on all of the properties and explained details about the incentive trip. We also included a mini bag of custom imprinted yellow and white M&M's that read SUN OR SNOW.

Result

These innovative "Realtor Boxes" yielded tremendous feedback from many of the 700 realtors that received the custom piece. Many recipients signed up for additional information on Monument's website, set up appointments and attended open house events. Traffic to their website increased drastically in the weeks following the mailing.