This Week at Sonic

Keep up with some of the projects going on at Sonic and gather creative ideas for your own promotional needs by reading our weekly blog posts.

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This One Time... at Brand Camp

Come for creative product campaign ideas and branding advice. Stick around for obscure movie references.

For Broncos Fans

Do we have any Denver fans reading this blog? If so, this picture is for you:
Broncos-Super-Bowl-Shirts Custom
(source)

Whomp whomp. Sorry, that wasn't nice. We're (mostly) Redskins fans in this office, so we feel your pain. Except I'm sure a loss stings a lot more when you actually make it to the Super Bowl.

As we've written about before, the United States sends a lot of used apparel to developing countries. Sometimes even brand new apparel, as is the case with the Broncos T-shirt above.

To prepare for the buying frenzy of emotional fans post Super Bowl, merchandise must be printed and delivered days before the game's outcome is determined. The NFL used to destroy all merchandise produced for the game's loser, but thanks to an agreement with World Vision, these items now get shipped overseas to those in need. The only requirement is that merchandise be distributed outside of the United States.

So, if you're a die-hard fan determined to nab a tee for yourself, better book an international flight. Though really, who would want a memorandum of that game?

Again, sorry Denver.

This Week at Sonic Promos 6.10.14
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Thursday, 17 October 2019
"Lindsay did an amazing job in helping get this project completed. It was easy, fast, and I couldn't have been happier with how it went!"
-David F.